Tag Archives: stock photo newsletters

10 Suggestions for Better Keywording

Having the correct and most relevant keywords associated with your files will not only get them in front of the most interested visitors but will improve your ranking in our new search engine. Here are 10 suggestions you can think about when keywording your images.

1. You only need between ten to fifteen (5-15) keywords. Twenty-five (25) is the most. More descriptive keywords means better search results, bringing in more users, which means more sales for your images at higher prices then other sites. We would rather have fewer files that have better keywords than more files with plenty of irrelevant keywords.

2. Keywords need to be separated by a comma or semi colon when you submit them with your images. Compound phrases need to be separated by a space and then surround by commas. You can remove any quotation marks.

3. You can add ONE SET of location tags. Avoid using locations as tags unless there is something in the photo that makes its location recognizable. Don’t use Kennebunkport, Maine for an image of a seagull in the blue sky.

4. Remove all the keywords that are obviously not in the images. Make them as specific as possible to what is in the image. Remove keywords that could be tangentially related, but aren’t really illustrated well by the photo. i.e. picture of an airport runway and using the keyword “pilot.”

5. Take a few of the choice words and make them far better by turning them into a phrase. If it is a popular saying use the whole phrase.

6. Don’t “stretch” your tags into irrelevancy, in order to generate more hits for an image. This can be very frustrating for our users, who tend to search literally.

7. Figures of speech, nicknames, slang and metaphors can create a ton of problems in a search engine. Please don’t use them. The reviewers will add them in if necessary.

8. Catch Phrases and Proper Names — Don’t Break Them Up with a comma. If you have a keyword that is either a very common set of two words, or is a proper name, enter it without a comma. The search engine has the ability to recognize many phrases that operate as a common term but contain more than one word, such as “hard drive,” “hot dog,” or “White House.” Just enter the compound phrase like you see in the previous sentence and don’t use a comma to separate those two words. It also recognizes the names of many public and historical figures.

9. You do not need to type in ‘car, cars’ to cover the singular and plural versions of a noun. Type in only the one that is more accurate for your photo. If there is only one car, type in “car.” Your image will come up in a search for both car and cars, but it will be ranked higher if the plurality matches what the buyer searched for. If there are multiple cars in your image you can write car and cars.

10. Be as literal as possible. Describe just what is in the images.

Other decision factors:

* Does your image have people in it? If yes, then describe the people specifically. Use keywords to explain gender and age.

* Is there a color that is predominant? Only use colors if this is important to the image. An image of a red hat on top of a woman should not have the keyword “red” but could have “red hat”. If the image is a “pink flower” use the compound phrase “pink flower” with a space and no comma and NOT “pink, flower”.

* What objects are prominently included in the picture – ONLY use key subjects of the picture, not items in the background. Don’t list insignificant details. Think about if you did a keyword search for a keyword you have included in your keyword set, would you want to get that specific image in your results. If it is maybe then think real hard about adding it because it may turn off buyers who don’t want or weren’t expecting that results.

* Are you using a special angle or other technical points worth mentioning? Panoramic, low angle etc.

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COVER. EVERY. ANGLE.

It’s hard to know how to take that shot that will sell over and over again. We get a lot of similar images uploaded to us at Cutcaster. After reviewing one particularly large batch of similar images where it appeared as if the photographer just stepped back one foot for each shot while moving his camera slightly to the left, we almost had a photo reviewer jump out the window after she ran out of hair to pull out ;-)

Then, I stumbled across a great post at Photoshelter titled, ”How to make a photo editor fall in love with you” and a few things really stood out for me. Nice work PS.

One in particular was from Roberto De Luna, a Photo Editor at Time Out New York, who said, “A photographer that understands that I need verticals, horizontals, and SILO options stands a great chance of winning me over.”

This is the thought process that will help every photographer get into the mindset of his end user/buyer and something that needs to be thought about before you submit photos to a photo editor who has hired you or send to Cutcaster.

Cutcaster has always stressed the importance of editing images before submitting them to us so that the quality of the selection you upload is the highest possible. For example, if you are going to submit a series of images from the same shoot, it is best to submit a portrait, a landscape, a SILO option if appropriate and an obscure/conceptual angle from each subject area/shoot to reduce redundancy and vastly improve the user experience and visual quality of results when a buyer performs a search. Supplying too many similar images will be off-putting to clients and result in less sales because buyers won’t use our site to buy your images.

So it is wise to choose the images you upload carefully and not submit too many similars. Think, as you are shooting, what a buyer will need and be able to use. Plan it out beforehand and improvise as you are shooting. Try to shoot exactly what you planned out or was asked of you by a photo editor, and then shoot it from every angle possible. Up, down, from above, view from below, wide, close, inside and out, horizontal and vertical.  If you plan it out and can capture all that then your images will sell and show your buyers how hard you work.

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What is a comp image and does Cutcaster offer them?

A ‘comp’ (short for complimentary) is a free, low-resolution, watermarked version of Cutcasters’ images. Buyers will generally download comps to evaluate an image’s suitability in a particular creative project or to evaluate varying page designs.

‘Comps’ may also be used by photo researchers or photo buyers who are doing research or purchasing images for a third party and need to seek this party’s approval of the image(s) prior to purchasing. Comp images may not be incorporated into any finished products.

To download a comp, you must first login to Cutcaster and then the download will be moved to your desktop.

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Cutcaster now offers Free Photo Research

Let us turn your words into picture perfect photos that beat your expecations and save you money and time.

We know when you do something yourself you will do it right and it is hard to trust someone to do research for you, but why not leverage our free photo research and delegate it to us for a chance to show you what we can do.

Need an extra set of hands, eyes and team members to help you find the perfect image you are looking for. Pass it on and hand it over to Cutcaster.

We can easily integrate into any team environment or unique workflow that you have. Let’s have a brainstorm session and uncover eye-popping imagery for your brief.

To save you time, we offer a free picture research service at Cutcaster, in order to help you better locate images you might never have found yourself.

Cutcaster employs a team of highly trained photo and illustration researchers who know our collection better than anyone else. If we have it, they will find it for you.

Save hours in your day by letting us do some of the research for you. We will often turn research around in an hour or less and larger ones take us less than 24 hours. Please email creativedirector@cutcaster.com for more information.

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Avoid getting “ISB” at Cutcaster

ISB. You may have never heard of it but you might already be suffering from its’ effects. What is it and can it be cured?

Well. Photo buyers and researchers have been known to collapse of boredom, exhaustion and image overload because of ISB. Just check out the poor chap below. Are you bored of the same old tired stock photos and illustrations that have outdated technology, no diversity, clothes from the 70′s and feel way too posed? Do you wish there was a great and new source of stock photos, illustrations, vectors, clipart or any kind of user generated images that was authentic, non-cheesy, editor-reviewed and had all the clearances you needed?

Don't get image search boredom when looking for stock photos, illustrations or vectors

You can avoid “Image Search Boredom,” by choosing to search for your stock photos and royalty free images at Cutcaster. Any of the files at Cutcaster can be used for advertising and promotional projects, including hard copy printed materials, product packaging, presentations, film and video presentations, commercials, mobile applications, catalogues, brochures, promotional greeting cards and promotional postcards, entertainment applications, such as books and book covers, magazines, newspapers, editorials, newsletters, and video, broadcast and theatrical presentations up to 500,000 copies, on-line, electronic, or mobile publications, including use on web pages, hard copy prints, posters and other reproductions for personal use or promotional purposes. Cutcaster photo and illustration marketplace can help you with any of your creative needs. Visit www.cutcaster.com to find the best content at the best prices ready to be downloaded and used immediately.

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