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Cutcaster 2009 in Review

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Jan 052010

Cutcaster had an amazing second year!!! Here is a quick recap:

January

Hired two more software developers to improve site performance.
Cutcaster goes bi-coastal with offices in New York and San Francisco.

February

Started major changes in the way our search engine works.
Added 800 photographers and over 45,000 photos and vectors.

March

Sales more than doubled over the previous 2 months.
Attended the UCGX Conference in San Jose.
Released Cutcaster Credits, making it easier for buyers to purchase photos using credits.

April

Made another 50% jump in sales.
Introduced Corporate Accounts.
Allowed photo buyers to request invoices.
Focused efforts on talking to buyers about exactly what they need.

May

Increased the scope of our standard license by introducing extended licensing option.
Added 1000 photographers and 40,000 high quality images.
Increased adwords campaigns.
Introduced tiered pricing.

June

Increased site speed.
Sales grew over 60% from May.

July

Hired a new Creative Director.
Started editing and refining the entire collection.

August

Introduced our premium Crescendo Collection.
Made further improvements to the search engine and site speed.

September

Hired another software engineer to re-structure our database.
Sales increased 30% AGAIN this month!
Spoke at an ASPP event in Boston in front of many buyers on stock licensing.
Made huge changes to the photo search engine.
John got married

October

Focused on featuring our photographers in specialized clipfolders.
Attended PictureHouse, introducing Cutcaster to hundreds of new photo buyers.
Halloween sales were way, way up!

November

Spoke at the 6Sight conference about photographers making money off their photos.
Grew to 400,000 images strong
Added 600 corporate accounts

December

Celebrated a year of growth and success on our second year!
Made big plans for 2010!
Had a few big orders at the end of the year. Best month ever at Cutcaster. Looking forward to keeping the momentum going into 2010

Cutcaster October Stats and Reviews

Cutcaster Stats No Responses »

Oct 062009

Thank you for your support of www.cutcaster.com!

Somebody pinch us. Is summer over and are we really into Fall? It’s amazing how fast the days fly by and what has been accomplished in that short period of time at Cutcaster with your help. We quickly passed 300k uploads to Cutcaster in August but are in need of specific content that our buyers have requested. To see an updated list of images and illustrations that we still need and will be showcased to buyers, view the Photos and Vectors we need page here. We are attending the PictureHouse tradeshow in New York on October 14th and need your shots to show to the hundreds of buyers who will attend this event! We are at table G4, right next to Getty, so stop by to say hello and enter to win an Amazon Kindle.

Here are a few releases you may not have noticed.
1. Our first premium photography and vector collection was released called Crescendo. I am sure a couple of you noticed the creative firestorm it caused
2. Scaled pricing for different resolutions was introduced.
3. Expanded the scope of our rights offering with new Extended Licenses.
4. We increased the speed of the site and speed of search. Test it out from your last visit.

We hired a new Creative Director to help with the growing collection. Along with the review team, she will be aggressively editing the collection, building “feature lightboxes,” and communicating with and recruiting new photographers. She is also helping to improve our upload method and review process in general. You can reach her at creativedirector@cutcaster.com.

Don’t forget our Affiliate Program!

If you have a personal website, you can use our links and logos here to earn 10% from buyers and 5% from sellers who you refer!

Fresh, New, and Exclusive!
From June to September, we demo’ed the site for and talked with hundreds of new buyers to introduce them to the new Corporate Buyer Accounts. We have forged personal relationships with our buyers and are responding to their suggestions on content and site mechanics. WE KNOW ATTRACTING BUYERS IS PRIORITY NUMBER ONE FOR EVERYONE AND WE ARE WORKING HARD TO PROMOTE THE SITE EVERYWHERE.

We know many of you mass market your photos. Our buyers are also looking for exclusive content and want to find more of it at Cutcaster. Don’t forget you earn 50% on exclusive content and you can set the price.

Thanks again for submitting to Cutcaster, it is your great work that makes us grow! Keep an eye out for more improvements to site speed and search in the coming weeks!

Warm Regards,
The Cutcaster team