Tag Archives: social media

8 Highly Effective Marketing Tips for Photographers

Are you a photographer who struggles finding new and retaining past clients? Do you need ideas for marketing yourself, your photography, and your business? We put together a few tips and tricks you can try out to help you find new customers as well as improve your customer retention. The suggested tips below will give you a start for how you can restart and re-energize how to grow your business.

Always find and use only the marketing techniques that fit your style. Some of the below tips may not be for everyone but they have worked for some and could be evaluated in your specific case. After you try some of them out in your photography business, you can sit back and evaluate their effectiveness.

This one is easy for most. Always have your camera and your business cards ready when you leave your house. When people see your camera it is an easy way to start a conversation. The key is not being shy. You are your best promoter. If you can tell someone about your photo business and hand out a business card to at least a few people on the street each week, you will start to find that some of them turn into clients.

1. Keep your clients happy by sending “thank you” cards to them with discounts and referral incentives. This gives them an extra reason to use you and speak about you with their friends and colleagues. Maybe even send them a surprise gift that is small but thoughtful.

2. Snap photos at local events with the permission of the organizers. Get your name and website address out there by handing cards out and as an added bonus raffle away one of your prints or services during a contest or drawing at the event. This is a great way to collect names, addresses, and emails for all the non-winners for future business. Make sure that those who enter the raffle or drawing know that they might hear from you by email or phone by adding a sign to your fishbowl entry bucket.

3. Use Facebook ads or create business fan pages to target local clients and get the word out about your photography business. If you create a Facebook fan page you can share/tag images, relay any photography specials you have at the moment, and interact with your customers.

  • Give free artwork and photographs to doctors offices, hair salons, baby boutiques, etc. Include a small sign and/or stack of business cards. Stop by occasionally to leave more cards for sharing.
  • Blogging – blog each session that you do. Those photographed will spread the word so friends and family can see the images.
  • Use referral cards – hand these out with every order so your past customers can spread the word easily for you.
  • SEO – if you come up on specific photography searches for your area, potential customers will find you. Get your name, website and email listed on all the free photographer databases online.
  • Get your name, website and email listed on all the free photographer databases online.
  • Have different business cards for your different specialties. If you do more than one type of photography, have cards for each type, so you hand out cards specific to the interests of the person asking.

Pricing

  • Figure out how much money you ultimately want to walk away with from a shoot. If you have, say, three packages available, use that amount as your mid-priced package. Then, for your first package (the package you want the customer to see first) price it much higher. The third package will be your lowest priced package, but will be bare bones. This way you sort of subconsciously funnel customers to the package and price in the middle.
  • Don’t list prices on your web site. If you do, you’ll just be another photographer in the list for them to choose from and they’ll likely go with the best deal. You want the potential customer to call and connect with you. Have them select you because they want “you” to be the one to take their pictures. (I know some will disagree – but it is something to consider)

Motivation/Other tips and ideas…

  • Do a little each day. Rather that just one big marketing campaign, provide steady, consistent, and quality photography and service. It will win people over – one day at a time, one person at a time.
  • KNOW your target market. Know their ages, their income levels, their interests and hobbies, and what makes them tick. You as a photographer do not have to be in your target market. Know your target customer’s habits. Where can you best reach them? Is it Facebook (seniors), mom’s clubs, wedding shows, displays in the mall? There’s no right answer – it varies depending on who your ideal client is.
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Social Media Icons and Pictures

Online today, most everyone is using social media to connect with friends, business associates or companies. Social media is defined by some as media for social interaction, using highly scalable communication techniques and information that is easily accessible to anyone. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue like we have seen on sites like Twitter and Facebook. For all our users who spend countless hours on social media sites, we created a collection of social media pictures and icons that can be downloaded and used on your blog, any social media site, or company website to make your ideas and brand stand out.

Check out our social media picture collection now.

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Enter the Bees Award – Recognition in Social Media

Last year we had the honor of being one of the first sponsors and presenters at the Bees Awards, which recognizes excellence in using social media. The Bees team is at it again and will be holding their second annual Bees Awards this May and they wou

ld like to invite you to submit your best social media work. The deadline is March 31, 2011.

Visit: www.beesawards.com
4 days left before the next entry cost increase.

The Bees Awards – 1st international social media marketing awards -
will be held on May 3, 2011 at the Legion of Honor of San Francisco.
A jury of 20 experts from 15 countries will grant recognition to the
best social media campaigns of the world.

Participation in 2010:
- 21 countries
- 74% large brands
- 5 continents

Meet with the 2011 jury: www.beesawards.com/bees/2011jury
Review the 2010 winners: www.beesawards.com/bees/finalists2010

Submit your work today at: www.beesawards.com/bees/entry

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Two Free Tickets to the Bees Award in SF

Cutcaster has your ticket to the The Bees Awards, an International Social Media Award Show happening today, Tuesday the 9th, in San Francisco. For tonight’s event, Cutcaster is giving away 2 tickets to the award show and after-party (valued at over $300) to the first first person who purchases one $45 credit package for royalty free images at Cutcaster today.

At Cutcaster, we want you to showcase your products with awe-inspiring photos and designs without compromising on quality or sacrificing your budget. Download over 600,000 fully released, carefully reviewed photos and vectors for just a few dollars or Cutcaster credits.

Use our intuitive search engine to quickly find an affordable selection of high resolution images you can download with a credit card, Cutcaster site credits or request an invoice. We will also tailor our licensing agreement to fit your particular needs. Just request it.

Purchase 45 credits and we will email the account holder with the subject line “Bees Awards” and your two free tickets to the show and after-party.

As our special guest, we would like to invite you to the Bees Awards ceremony for half off you’d like to attend this amazing award show if we run out of free tickets.
http://thebeesawards.eventbrite.com

If you use this Code: earlybees (50% OFF) you can get your ticket for half price.

We are presenting an award tonight at the show so hopefully we will see a few familiar faces in the crowd and the after-party.

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Images for profile pages, websites and blogs

In our first article on where to find high resolution, affordable photos for your website or blog, we showed how Cutcaster provides a great image library,  saving you money when purchasing photos and vectors to promote your website or blog.

Want to download a great graphic or image for your Twitter page, Myspace profile background, StumbleUpon site, website, personal or business blog or WordPress blog that won’t cost you an arm and a leg but will add a level of uniqueness or professionalism to your online presence. Just visit Cutcaster, do a keyword search for the image you are interested in downloading and check out the variety of images you can choose from for under a couple of dollars. Search and find affordable images and graphics for every major holiday or everyday event that just needs an image to tell a story. Get awesome graphics for birthdays, holiday celebrations, expressions, daily fun, personal friendships, love themes, religion and spirituality, encouragement, family, etc. Any of the photos and graphics you will find at Cutcaster will go great on your Twitter, Myspace, Friendster, hi5, Xanga, Piczo, Orkut, Tagged, TagWorld, or your personal blog. Download and add some creative flare to your online presence. Enjoy!

To download any graphics or images from Cutcaster, you do not need to register for an account and simply need to search for an image, add it to your cart and then checkout with any major credit card. In addition Cutcaster offers site credits that can be used to download images and illustrations from the site at discounts.

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