Tag Archives: SEO

8 Highly Effective Marketing Tips for Photographers

Are you a photographer who struggles finding new and retaining past clients? Do you need ideas for marketing yourself, your photography, and your business? We put together a few tips and tricks you can try out to help you find new customers as well as improve your customer retention. The suggested tips below will give you a start for how you can restart and re-energize how to grow your business.

Always find and use only the marketing techniques that fit your style. Some of the below tips may not be for everyone but they have worked for some and could be evaluated in your specific case. After you try some of them out in your photography business, you can sit back and evaluate their effectiveness.

This one is easy for most. Always have your camera and your business cards ready when you leave your house. When people see your camera it is an easy way to start a conversation. The key is not being shy. You are your best promoter. If you can tell someone about your photo business and hand out a business card to at least a few people on the street each week, you will start to find that some of them turn into clients.

1. Keep your clients happy by sending “thank you” cards to them with discounts and referral incentives. This gives them an extra reason to use you and speak about you with their friends and colleagues. Maybe even send them a surprise gift that is small but thoughtful.

2. Snap photos at local events with the permission of the organizers. Get your name and website address out there by handing cards out and as an added bonus raffle away one of your prints or services during a contest or drawing at the event. This is a great way to collect names, addresses, and emails for all the non-winners for future business. Make sure that those who enter the raffle or drawing know that they might hear from you by email or phone by adding a sign to your fishbowl entry bucket.

3. Use Facebook ads or create business fan pages to target local clients and get the word out about your photography business. If you create a Facebook fan page you can share/tag images, relay any photography specials you have at the moment, and interact with your customers.

  • Give free artwork and photographs to doctors offices, hair salons, baby boutiques, etc. Include a small sign and/or stack of business cards. Stop by occasionally to leave more cards for sharing.
  • Blogging – blog each session that you do. Those photographed will spread the word so friends and family can see the images.
  • Use referral cards – hand these out with every order so your past customers can spread the word easily for you.
  • SEO – if you come up on specific photography searches for your area, potential customers will find you. Get your name, website and email listed on all the free photographer databases online.
  • Get your name, website and email listed on all the free photographer databases online.
  • Have different business cards for your different specialties. If you do more than one type of photography, have cards for each type, so you hand out cards specific to the interests of the person asking.

Pricing

  • Figure out how much money you ultimately want to walk away with from a shoot. If you have, say, three packages available, use that amount as your mid-priced package. Then, for your first package (the package you want the customer to see first) price it much higher. The third package will be your lowest priced package, but will be bare bones. This way you sort of subconsciously funnel customers to the package and price in the middle.
  • Don’t list prices on your web site. If you do, you’ll just be another photographer in the list for them to choose from and they’ll likely go with the best deal. You want the potential customer to call and connect with you. Have them select you because they want “you” to be the one to take their pictures. (I know some will disagree – but it is something to consider)

Motivation/Other tips and ideas…

  • Do a little each day. Rather that just one big marketing campaign, provide steady, consistent, and quality photography and service. It will win people over – one day at a time, one person at a time.
  • KNOW your target market. Know their ages, their income levels, their interests and hobbies, and what makes them tick. You as a photographer do not have to be in your target market. Know your target customer’s habits. Where can you best reach them? Is it Facebook (seniors), mom’s clubs, wedding shows, displays in the mall? There’s no right answer – it varies depending on who your ideal client is.
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When Words are Absent: How to Make your Photo Blog SEO-friendly

Seo-red-arrows-Search-engine-optimization-webJust because you run a photo blog it doesn’t mean you don’t need search engine optimization (SEO). Some bloggers make the mistake of thinking you can only optimize blogs with words, but that’s not true at all. In fact, there’s a lot you can do with your photo blog to make sure you get the maximum search engine benefit from your visual content. Here are some tips.

Name Your Photos

One of the first things you should do, before you even upload any photos to your blog, is make sure they have names that reflect what they are. If a photo is called DSCN2000 or PICT8500m, how are the search engines going to know what the photo shows? On the other hand, if you call your photo ‘Rhode-island-casino’ then there’s no mistake about what’s in the picture. It’s also helpful to resize your photos to the maximum size you want them to display before you upload them – this will help with page loading speed which search engines love. And when you get around to uploading your pics, then make use of ALT tags to provide additional information. Search engines love those too, and it’s also helpful for people with visual impairments who are using a screen reader or other accessibility device. Use the image name for the ALT tags and it will be obvious to every site visitor what your images show.

Titles and Links

What is your photo blog post about? Does the page title tell you? If it doesn’t, it should. Now, this doesn’t mean that you always have to be factual. Sometimes you may want to ask a question about a photo or link photos together in a theme. But generally, use a title that says what readers can expect to see. Titles are also important because they generate permalinks.

Read any advice on SEO, especially for WordPress blogs, and it will say that you should make your permalinks pretty. This is crucial. A permalink is the permanent link to your content on your blog and, just like the names of the pictures, these work better when they are short, sweet and descriptive. As we’ve said, blog software usually generates the permalink from the title, but you don’t have to use all the words in the title in your permalinks. Take out ‘the’, ‘a’, ‘and’ and the like and focus on the main words that people will use to search for your content. While you already know that keywords are important for written content, they are equally important for visual content to help people to find your stuff when they search.

To help yourself with SEO, consider using a plugin such as All in One SEO Pack, Platinum SEO, FLV Simpler SEO or the SEO features built into premium themes from a range of providers. These will encourage you to include optimized titles, keywords and descriptions for your images. This only takes a couple of extra minutes per post, and is totally worth it.

Use Tags and Categories for Better SEO

SEO is not just about search engines, but about helping users to find your content – the two go together. Clever use of categories and tags can help you achieve both aims. Think of category labels as ways of organizing large collections. For example, you might have photos of buildings, landscapes, people and art – each of those could be a category. Then you could tag individual photos by color scheme or location. If you have a travel photo blog, then perhaps you want to create categories for each continent, with sub-categories or tags for the different countries. If you’re writing about cruises, have categories or tags for the different cruise lines (Cunard, Royal Caribbean, P&O). You get the idea.

Do Some Writing

Just because you have a photo-blog, don’t ignore the search engine power of text. A couple of lines of description of the photo will give the search engines something additional to crawl and will provide an excerpt when people link to your content. And you need people to link to you, because that will also show that your site is relevant to others in its niche – and that’s also good for SEO.

And finally, post regularly and include a sitemap optimized for Google and other search engines. On WordPress blogs you can do this with the Google XML Sitemaps plugin. This will ensure that all your content is crawled and you can sign up for a free account with Google Webmaster Tools so you can check on the progress of your SEO efforts.

We would like to thank Izzy A. Woods for her guest post on optimizing your images for search engines.

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