Tag Archives: presentations

Photography Copyright Explained- Best Practices

Gun sight with copyright symbol on white background - 3d illustrationWhat is photo copyright?

Copyright is defined as the exclusive set of rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. In addition, any of these rights can be licensed, transferred and/or assigned to another party like what takes place at Cutcaster when we license or sell one of your images royalty free. Copyright only lasts for a certain time period, after which the work is said to enter the public domain. The Berne Convention for the Protection of Literary and Artistic Works protects any creator of “original works of authorship” under it’s copyright law which protects works in all 160 countries that are party to the Convention, as well as various other laws such as the US copyright act.

Copyright law has been internationally standardized, lasting between fifty and one hundred years from the author’s death, or a shorter period of time for corporate authorship or anonymous works. Generally, copyright is enforced as a civil matter, though some jurisdictions do apply criminal sanctions.

Before 1989 all published works, in the US, had to contain a copyright notice, the (c) symbol, followed by the publication date and copyright owner’s name, to be protected by copyright. This is no longer the case and use of a copyright notice is now optional in the US, though you will still see them used.

Does copyright apply to all images?

Yes, every image out there from the time it is created becomes automatically protected under copyright laws. One should know, that copyright law is different from country to country, and a copyright notice is required in about 20 countries for a work to be protected under copyright laws.

What is copyright infringement?

Copyright infringement, copyright piracy or copyright violation, is the unauthorized use of photos covered by copyright law, in a way that violates one of the copyright owners’ exclusive rights. Imagery infringement may include:


• Using the image beyond the scope of a license or permission granted
• Recreating an image identically with another photographer
• Use of whole or part of an image without permission i.e. “mash-up” or derivative work
• Art rendering, where someone adapts an image without permission

Demand more from your stock photo agency

Find top notch, authentic looking, and affordable images at Cutcaster. Cutcaster is a royalty free photography and vector marketplace that connects image buyers with image sellers. Pay once, download the picture or illustrations, and use it forever even if you use it in other projects.

Are you looking for the perfect image? Cutcaster helps you find the most relevant pictures fast and within your budget. To find images at Cutcaster all you need to do is perform a keyword search and then use the advance search options to filter down your image search results. Quickly browse through our growing stock library using our Advanced Search tools to find just the right image.

Buying Stock Images Has Never Been Easier

Once you are ready to download and checkout with your image, just choose the photo payment method that’s right for you! For your convenience and affordability, you can pay via any major credit card, use site credits, or pay via PayPal. We are extremely flexible and can tailor licensing packages to meet any creative or editorial need. Just ask. Make yourself at home browsing around our site. Most photos cost only a few dollars and are fully released and checked to ensure the highest quality.

Here is a breakdown of our flexible payment options:

* Pay With a Credit Card. Download royalty free photos with any major credit card.

* Pay by Credits. Our popular Credit Plans lets you purchase credits, Cutcaster’s virtual currency, to be used toward individual images with either Standard or Extended License Agreements; The more you buy the more you save.

* Paypal- Want to pay via Paypal? Send us an email to webmaster@cutcaster.com with the size and url of the file you wish to purchase and we will send you an invoice and the file via email immediately. Subscription Plan.

Joining Cutcaster is absolutely FREE!

Stunning Digital Art and Manipulation

Check out these 35 awesome examples of Digital Art and Manipulation. Noupe Design Blog put them together and we can’t get over how amazing each one of these artworks turned out.

These designers rock. We posted one of the pics here but there are 35 amazing digital artworks that you can check out by clicking on the link.   Please share your comments with us!

Expected Trends in Conceptual Stock Images

We all wonder what to shoot next. Some have it down to a science and do a ton of research. Some just shoot and hope to get lucky and grab that perfect shot. Determining what the next trend will be is never easy but Soren Breiting at www.stockphotonews.com did a great writeup on the expected trends in conceptual images that we wanted to share with our Cutcaster community.

The below is a snippet of his findings:

As the financial crisis continues with negative implications for many consumers around the world, photographers can speculate over what that will mean for the demand and use of pictures.

Here are some possible trends to watch and shoot:

The growing complexity of the world and daily life of people might impose a trend to concentrate on the not so complicated sides of life. We know that the quest for amusement is often increased under times of depression. Visits to cinemas, restaurants, entertainment and other easy going activities might become more popular. So be prepared with fresh picture material of such situations.

Happy family life might also be a focus point, despite the effects of unemployment and the economic downturn that try to counteract it.

The ‘myself in focus’ trend might be further strengthened with focus on media success and the like as some of the concrete outcomes. The increased use of social media is an obvious indication.

Soren mentioned the potential to take portraits especially effective for the ‘face in social media’. – This is about how to stand out, and how to look with credibility.

With the flood of books on personal development and the self-help industry we have another important trend worth while to be aware of. The ever growing industry of alternative treatment – a rather depressing sign from the point of view of rationality and scientific justification – but a trend that you can profit from with pictures.  And herbs of all kinds seem to possess an over-natural potential to cure and help people.

The growing number and ratio of senior citizens has been in focus for a long time but as some countries have had to reduce their public spending on health-care, pensions and social services we might expect further demand on the positive as well as the negative sides of becoming older.

Finally Soren mentions the growing acceptance of the shift in psychology and therapy to the mantra of positive emotions and positive psychology. Surely this will be a field that will grow in demand for illustration and publications in the future.

The more you can combine some of these trends the more successful you might be on the marketplace as an image
provider or publisher.

Cutcaster Highlights July 2010

Summer is here, you need some extra cash,

Send us new content or referrals, we’ll earn you money in a flash…

Want to see the content Cutcaster needs and photo buyers are requesting? We can help you upload and submit any content to free up your time, if you email us at upload@cutcaster.com.

In addition, use our referral program by adding a Cutcaster banner to your website or blog or adding a link to your email signature and get paid a percentage of all sales

Learn more here.

We have been busy modifying our search engine so it helps you quickly locate the perfect image within our diverse library of royalty-free photos and illustrations. Get search results fast without a lot of scrolling.

Compare Cutcaster image prices, sizes, and discounts and you’ll see Cutcaster is among the most affordable agencies in the business. With our diverse collection, you’ll find images for virtually any project at any budget, with images from under $1.

Sign in to Cutcaster and see how easy we’ve made it to search, purchase credits, and download great images!  Use this coupon for 20% off your next purchase through the end of July.

Coupon Code – July20off

For more photo discounts and news, follow us on Twitter, Facebook and MySpace.

How can I use a stock photo I find online?

A lot of times when you find an image online that you want to use it might not be that clear what you need to do in order to legally license the image and use it for your creative project. Whether there are questions surrounding the license type, the usage, any restrictions, who the actual copyright holder is or if your usage requires a model or property release. To sum up some of the ways you can use photos at Cutcaster we created this short writeup to show you how you can use Cutcaster images?

Cutcaster images may be applied to the following uses (in most cases limited to 500,000 copies under our Standard License):

• You can use any images in advertising posters and brochure design for use in promoting the sale of other products.

• Within editorial or advertising copy in newspapers, magazines, books, book covers, school textbooks, editorials and directories.

• In coordination with opt-in marketing.

• For product packaging.

• On letterhead and business cards, brochures, pamphlets, catalogs and on pop-up and/or panel displays for use in trade shows or at conventions.

• In multimedia presentations and incorporated into film and video for distribution and/or sale in the home video market OR for broadcast and/or theatrical display..

• Use as a background image or splash screen within software .

• On cover art and/or artwork used on in CD or DVD .

• In eBooks for any e-device reader, including multi-seat license electronic textbooks.

Please note, certain restrictions apply depending on whether you’re purchasing the images under a Standard Licensing contract or if you are purchasing an Extended License (EL). You can learn more about the differences between licenses by clicking on this link to our legal page.

Are there ways I CANNOT use Cutcaster images?

There are some use cases, in which you are prohibited from using an image purchased from Cutcaster under our Standard License. These include:

• Print runs exceeding 500,000 copies unless an Extended License is purchased which would give you an unlimited print run.

• Print on demand (POD) projects such as wallpaper, postcards, mousepads, mugs, t-shirts, posters, giclee prints, artwork and other items.

• Any unbecoming or derogatory depiction of the model or persons pictured in an image, including use of models in pornographic material, political endorsements and alcohol, drug, or tobacco campaigns.

You also cannot:

• Resell or share Cutcaster content.

• Use any Cutcaster image as part of a trademark, service mark, or company logo.

• Try to depict that the image was created by you or anyone other than the copyright holder of that image.

Please always read the contract first before you buy any images form Cutcaster and consult your legal team if you have specific questions. We are here to help but are not a substitute for your specific usage. Feel free to contact us at webmaster AT cutcaster DOT com.

10 Suggestions for Better Keywording

Having the correct and most relevant keywords associated with your files will not only get them in front of the most interested visitors but will improve your ranking in our new search engine. Here are 10 suggestions you can think about when keywording your images.

1. You only need between ten to fifteen (5-15) keywords. Twenty-five (25) is the most. More descriptive keywords means better search results, bringing in more users, which means more sales for your images at higher prices then other sites. We would rather have fewer files that have better keywords than more files with plenty of irrelevant keywords.

2. Keywords need to be separated by a comma or semi colon when you submit them with your images. Compound phrases need to be separated by a space and then surround by commas. You can remove any quotation marks.

3. You can add ONE SET of location tags. Avoid using locations as tags unless there is something in the photo that makes its location recognizable. Don’t use Kennebunkport, Maine for an image of a seagull in the blue sky.

4. Remove all the keywords that are obviously not in the images. Make them as specific as possible to what is in the image. Remove keywords that could be tangentially related, but aren’t really illustrated well by the photo. i.e. picture of an airport runway and using the keyword “pilot.”

5. Take a few of the choice words and make them far better by turning them into a phrase. If it is a popular saying use the whole phrase.

6. Don’t “stretch” your tags into irrelevancy, in order to generate more hits for an image. This can be very frustrating for our users, who tend to search literally.

7. Figures of speech, nicknames, slang and metaphors can create a ton of problems in a search engine. Please don’t use them. The reviewers will add them in if necessary.

8. Catch Phrases and Proper Names — Don’t Break Them Up with a comma. If you have a keyword that is either a very common set of two words, or is a proper name, enter it without a comma. The search engine has the ability to recognize many phrases that operate as a common term but contain more than one word, such as “hard drive,” “hot dog,” or “White House.” Just enter the compound phrase like you see in the previous sentence and don’t use a comma to separate those two words. It also recognizes the names of many public and historical figures.

9. You do not need to type in ‘car, cars’ to cover the singular and plural versions of a noun. Type in only the one that is more accurate for your photo. If there is only one car, type in “car.” Your image will come up in a search for both car and cars, but it will be ranked higher if the plurality matches what the buyer searched for. If there are multiple cars in your image you can write car and cars.

10. Be as literal as possible. Describe just what is in the images.

Other decision factors:

* Does your image have people in it? If yes, then describe the people specifically. Use keywords to explain gender and age.

* Is there a color that is predominant? Only use colors if this is important to the image. An image of a red hat on top of a woman should not have the keyword “red” but could have “red hat”. If the image is a “pink flower” use the compound phrase “pink flower” with a space and no comma and NOT “pink, flower”.

* What objects are prominently included in the picture – ONLY use key subjects of the picture, not items in the background. Don’t list insignificant details. Think about if you did a keyword search for a keyword you have included in your keyword set, would you want to get that specific image in your results. If it is maybe then think real hard about adding it because it may turn off buyers who don’t want or weren’t expecting that results.

* Are you using a special angle or other technical points worth mentioning? Panoramic, low angle etc.

What is a comp image and does Cutcaster offer them?

A ‘comp’ (short for complimentary) is a free, low-resolution, watermarked version of Cutcasters’ images. Buyers will generally download comps to evaluate an image’s suitability in a particular creative project or to evaluate varying page designs.

‘Comps’ may also be used by photo researchers or photo buyers who are doing research or purchasing images for a third party and need to seek this party’s approval of the image(s) prior to purchasing. Comp images may not be incorporated into any finished products.

To download a comp, you must first login to Cutcaster and then the download will be moved to your desktop.

Cutcaster now offers Free Photo Research

Let us turn your words into picture perfect photos that beat your expecations and save you money and time.

We know when you do something yourself you will do it right and it is hard to trust someone to do research for you, but why not leverage our free photo research and delegate it to us for a chance to show you what we can do.

Need an extra set of hands, eyes and team members to help you find the perfect image you are looking for. Pass it on and hand it over to Cutcaster.

We can easily integrate into any team environment or unique workflow that you have. Let’s have a brainstorm session and uncover eye-popping imagery for your brief.

To save you time, we offer a free picture research service at Cutcaster, in order to help you better locate images you might never have found yourself.

Cutcaster employs a team of highly trained photo and illustration researchers who know our collection better than anyone else. If we have it, they will find it for you.

Save hours in your day by letting us do some of the research for you. We will often turn research around in an hour or less and larger ones take us less than 24 hours. Please email creativedirector@cutcaster.com for more information.