Tag Archives: license

Marketing and Sales Update

Our new email system is in place and working to spread the word but as always we need your help. If you haven’t been using your referral codes and banners to get extra cash, take a look at how the referral program works and start to invite your co-workers and friends to join us. In addition, you can help spread the word by talking about us on forums, email list-serves, using the “share this” button on your studio page or media details page and adding your studio to the major search engines.

On that note….

We are aggressively expanding our buyers list through a number of channels. I make about 20-30 phone calls a day to introduce Cutcaster and learn about how companies are licensing your content. Like I said before it’s a grueling and long process but I see it paying dividends and sales are improving month over month. I realize that not everyone is making sales at this moment so please stay patient as we grow ;-) The addition of corporate accounts and Cutcaster credits will offer buyers another two ways to purchase content from us that work seamlessly in their licensing workflow. I am really excited about the Corporate accounts for large image buyers. In addition, we have been dropping press releases, sending out email blasts to publishers, advertisers and graphic designers, joined two affiliate networks, created coupons and discount codes for buyers to use, optimized our site and blog even more, started buying keywords on major search engines, started advertising in publications that are best for reaching our demographic, going to trade shows for image buyers and doing in office meetings/demos with potential customers.

As always things are happening behind the scenes that would bore you but I hope this sheds light onto what we have been doing to keep ourselves busy and moving successfully forward. If you ever want to talk to me personally my email is john AT cutcaster DOT com or my cell is 215-688-2751. I am free to help at any time ;-)

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How to use Cutcaster Credits?

Buying credits to purchase images and illustrations at Cutcaster gives you one more way to download and manage your desired files at a discount. When a user has available credits in their Cutcaster Credit account, they are able to control their budget and immediately download images or vectors from the site without having to checkout everytime. It’s two simple clicks.

On the user’s MyCart page, if the user clicks on the checkout button it will go directly to the usual checkout page where they have two options to pay. The first option is “pay-as-you-go,” which allows you to download any of the content on the site using any major credit card. The second option is buying credits in bulk and then using them. If, however, the users Available Credits are less than the Total Amount of the items in their cart, they can use a credit card to purchase the files or more credits to use. But if the user’s Available Credits are greater than the Total amount, the users can choose between using their Cutcaster Available Credits or just use their credit card.

If you are interested in using your purchased credits with a Cutcaster Corporate Account that will allow you to manage multiple sub-users, allocate credits to each sub-user and have access to customizable analytics, see this comparison of the different purchasing options at Cutcaster or email webmaster@cutcaster.com.

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Introducing two new ways to buy images and vectors at Cutcaster

Press Release
FOR IMMEDIATE RELEASE
San Francisco March 11th, 2009

Cutcaster, the world’s first untapped source of user generated images and vectors that can be securely licensed through it’s dynamic marketplace, announced the release of two new ways to purchase photos and vector illustrations. Cutcaster Corporate Accounts and Cutcaster Credits will empower buyers, reward them with deep discounts and make licensing royalty free images and vectors organized and cost effective. These new payment options are in addition to the micropayment pay-as-you-go purchasing system and content bidding model that Cutcaster currently uses.

“Accounting departments and mangers can take a deep breath as they no longer need to keep track of multiple accounts, the piles of invoices on their desks or getting their private credit card reimbursed by their company later,” explains John Griffin, founder of Cutcaster. “The new Cutcaster Corporate Account and the Cutcaster Credit packages provide total flexibility and control over media buying. Our goal is to provide the highest level of customer service and offer solutions that meet the media buying industry’s needs.”

The new corporate accounts enable Account Admins to track purchases, download high resolution comps, create unlimited sub-accounts, purchase credits for their account and pass them to the sub-accounts, organize their licenses and manage their account with customizable reporting tools. The corporate accounts can be customized to you’re your changing needs and corporate structure. Cutcaster Credits can be purchased by any registered user and will be sold at a discount. For as little as $45, one can purchase 50 to 5000 credits and when paying, 1 credit will equal $1 on the site. Subscribers can access the same royalty-free content as the ”pay-as-you-go” customers but now have the flexibility to purchase content with credits as well as the option to receive an invoice.

Cutcaster is providing customers two more ways to buy from the largest untapped source of user generated content on the web,” Griffin said, who launched Cutcaster last year and has been growing the image and vector library by around 15,000 new files a week. “We offer a secure way to purchase and license new content that didn’t exist before in the shallow pool of stock out there. Our larger clients kept telling us that they liked the quality and new selection we were providing in the marketplace over others in the industry, but they needed alternative payment models to provide the most flexible and cost effective licensing experience. These new packages offer a perfect solution for our largest publishing, advertising and graphic design customers.”

To learn more follow this link, http://www.cutcaster.com/buy-stock-images-vectors

Businesses can apply at www.cutcaster.com/corporate/RegisterCorporate

About Cutcaster
Cutcaster has tapped into a new and unique source of photo and vector illustrations that can be purchased for any kind of publishing, web design project, printing brochures, advertising, annual reports or electronic usage on websites and presentations. We have created the first model that adds structure to support licensing user-generated photography and vectors when you don’t have the budget to create it yourself. Sellers can set their prices or those new to the world of licensing can use the Cutcaster Algorithm to find the fair market price. We have been described as the “Nasdaq of digital media” or even “the answer to Flickr” for licensing images and vector illustrations. Our licenses are one time royalty free, extended use licenses and cost anywhere from 5 to 20 dollars on average for a high resolution file.

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