Tag Archives: John Griffin

Cutcaster makes stock photography search faster, more accurate

Today, Cutcaster re-launched with several upgrades that address growing needs in the stock image marketplace for both image buyers and sellers.

We wanted to make changes that would translate to real improvement for all our users. Our search engine now helps buyers find, filter and download relevant images more quickly, and we’ve made it easier for our contributors to sell their images and earn good money doing it.

We’ve now combined an easy-to-use search interface with a highly accurate contextual search engine that disambiguates word meanings. As the user types in keywords, the engine determines their meaning and the intention of the searcher to provide more accurate image results. As the searcher applies additional filters—for number of people, orientation or dominant color, for example— search results are updated immediately, making it easy to focus and expand results as necessary. If a keyword has multiple meanings, a user will be able to select their meaning by clicking on the keyword to choose the right meaning. We do all the rest.

The checkout process has been improved as well with simplified pricing, shown in credits and dollars, and the introduction of PayPal. Our goal was to make downloading images as seamless as possible for people. Users don’t even have to register to buy, and now they have even more secure payment options.

For its contributors, Cutcaster has increased its royalty payments to one of the highest rates in the industry. Our rate are going from 50% to 55%. We want to continue offering excellent images from great contributors, and our rates help us attract and choose the best. At a time when other sites are reducing their royalty percentages and payouts, we’re increasing them.

A greatly simplified user interface facilitates how contributors upload their images and view their image stats. We will have the FTP upload option enabled again after next week but you can upload images now via the upload area in your account. The whole site is optimized for our sellers now. There’s no guesswork, from signing up to providing the right tax forms, to getting paid.

We hope you enjoy all the improvements and we welcome your feedback.

Cutcaster speaking at ASPP event in Boston- Come Join us

For all the Boston and Northeast Cutcaster’s out there, John will be speaking at an ASPP (American Society of Picture Professionals) event on Thursday October 8, 2009 at 6:00 – 8:30pm at Pearson Educations office building. The event will cover new licensing models and the best ways to price your content so it is right up Cutcaster’s alley. It will be held at Pearson Education’s offices in Boston on the 9th Floor in the Cafeteria, so come hungry for food and knowledge ;-).

The panelist include:

John Griffin, CEO, Cutcaster
John founded Cutcaster in 2008, a community based marketplace for buying, selling and requesting digital media content.

Pat Hunt, Managing Director of Huntstock
Pat Hunt is a writer and workshop leader for the stock photo industry, and managing Director of Huntstock in Boston.

Rob Sylvan, Site Director for iStockphoto.com
Rob is a photographer, trainer, author and web developer. Â In addition to being NAPP’s Lightroom Helpdesk Specialist, he also writes the “Under the Loupe” column for Photoshop User magazine.

Christopher Kenneally, Director, Creative Relations, Copyright Clearance Center
At the CCC, Chris is responsible for organizing and hosting programs that address the business needs of authors and publishers. He will be speaking on behalf of ozmo.com

Jean Howard, Account Executive, Editorial Sales for Aurora Photos
Jean entered the stock photography world at Stock, Boston where she became the Manager of Research and Editing. She has been with Aurora since the summer of 2003.

And the Moderator is Mark Ippolito
Mark has held senior leadership positions with Digital Railroad, Getty Images, Corbis, PhotoDisc, and Comstock. In January 2009 he founded a consulting service in marketing and business development for clients in digital media and online advertising.

Thanks to Sharon Donahue, Mark Ippolito and everyone at ASPP.  It’s going to be a marvelous event and see you all on Thursday, October 8, 2009 at 6:00 – 8:30 pm in Beantown.