How can you use Facebook to sell more of your images and promote yourself effectively? At Cutcaster, we have compiled a few basic steps, which will help you leverage the power of any social network but specifically for Facebook in order to effectively market your photography business:
1. If you do not already have a Facebook account you will want to create one. Make sure to fill out all the fields on your Facebook profiles so that people who visit your profile can learn more about you and the type of photography you do.
2. Sharing your images is critical. “Like” your images at Cutcaster by clicking the like button below your image’s thumbnail on any image details page. The number of times an image is “liked” at Cutcaster via the Facebook button is one factor that gives your images a boost in our search results.
3. Upload watermarked versions of your images to Facebook and make sure to highlight a wide sampling of your artwork and areas of specialties. You must always be aware of the Facebook user agreement which you should examine and why we tell you to use a watermarked version. Once you have them uploaded this is where you will want to link to your Cutcaster portfolio in the description area or specific images in your port. Make sure you use your referral links so you earn more money.
3. Ask some of your clients for permission to post some of your images to their page so other potential clients who are connected to them will see your images. In this case, anyone connected as a friend of your client on Facebook will see the posted image. This exponentially grows the group of potential customers you will reach.
4. Post updates of what you are doing professionally or shooting to the wall of your Facebook page. If you have an outside website or use a stock photo agency like Cutcaster, then use the wall to promote your other sites. If you’re about to publish some new photographs, then this is a good time to let your Facebook community hear about it!
5. It’s a great idea to create a Facebook fan page which you can use as a promotional tool for your photo or design business. Give people updates on upcoming shows, new images, new techniques you are learning, workshops you are attending or offer special deals to potential customers.
6. You need to be posting fresh new images to your Facebook pages regularly that highlight your improvement and continued education as a photographer, that highlight new areas you are experimenting with or new aspects of your work. These subtle hints will serve as reminders that your photo or design services are available.
7. Like and participate on groups at Facebook which are related to your photography work and interests. Make sure your comments are insightful and thought out i.e. not “it’s good to be here” or “nice shot” spammy. Pose questions if you want to get a response. By providing valuable information on other users pages you will be actively helping their community and growing your own reputation as the go to person for your area of photography.
8. When posting an image to your facebook page or someone elses’ fan page, you are able to change the title name which serves as an anchor link back to your image’s page. Since you are able to manipulate the title by choosing your own, you can pack it full of relevant keywords you are trying to target through search engine optimization.
Have you joined the other Cutcaster fans on Facebook? Our Facebook page highlights useful design and photography tips as well as connects our contributors with our buyers. Login to Facebook and visit http://www.facebook.com/Cutcaster to like our page.