Tag Archives: image buyer survey

Top 10 things Image Buyers Like about their Agency – Understanding Image Buyers in the Stock Industry

Beautiful Portrait Of a Afro American Woman

Are you happy with your image agency?

What features or services do image buyers like and want from photographers or stock agencies? What gets them coming back to your portfolio or the agency that reps your images?

Today, Cutcaster is releasing the comments that some images buyers told us during last year’s survey. We took 10 of the most popular comments and arranged them below in a random order to show you what features or services they like an agency to offer. The question was actually a two-part question and was “What do you like most/least about the stock photo sites that you work with?” Later this week, we will share the things they didn’t like about their current stock image agency. The survey was completed by 344 image users who had used Cutcaster or were working on the stock image business and were mostly from the US or Canada.

Top 10 things image buyers said they liked which their stock agency provided.

1. Current and wide selection of images from international sources at reasonable prices.

2. Special picture collection pricing for royalty free or rights managed photos.

3. Stock agency websites that can show an entire photo purchase history with a simple click to avoid duplicate image purchases.

4. With current rates that image researchers get, we need to work FAST. The most important features for a stock site are direct downloading and embedded metadata. If you do not offer these two things, you are a 2nd tier vendor.

5. Picture pop-up windows to review images instead of having to use “back” button.

6. Advanced features like search filters when we need to give restrictions.

7. Love seeing Creative Inspiration.

8. Great sales help when a user encounters a problem. (From Cutcaster: Most image buyers didn’t say they needed a specific sales representative to help them use an agency)

9. High resolution comp images with metadata embedded.

10. Agencies with multicultural, disabilities, youth, and well executed food shots most cited image needs.

Overall, most image buyers stressed that they needed the highest quality images, fast / accurate search results and lower pricing which is understandable in the current economic environment.

If you are an image buyer, what features would you like to see a stock agency adopt to make your life easier?

Picture Buyer Stats Released – Market Information for Online Image Users

When we decided to re-design and re-write the code for the new Cutcaster site last year, we knew we needed first to get a better idea of who was using Cutcaster, what was their process for using royalty free image libraries and how we could better serve them once we released the new site. Listening to what they told us led how we built Cutcaster and was a valuable undertaking not only for us but we felt that it would be really helpful for our Cutcaster members and the industry in general. Over the past year, we surveyed some of the largest and smallest image buyers using Cutcaster or in the stock photo and clipart industry to learn more about their image buying habits, demographics and photo needs in general. In an effort to provide our users and readers with details that can help educate and improve their sales, we are releasing what we have learned from the buyer surveys to the community at large.

Over the next two weeks, Cutcaster will be releasing a large amount of data from our picture buyer survey to help those interested in the stock photography market or using Cutcaster. If you use this information please link back to Cutcaster (http://cutcaster.com or this blog post). The survey was completed by 344 image users mostly in the US and Canada who use royalty free or rights managed images. The following results were collected from their responses. Note: Click on the thumbnail images to see the survey results in a larger window.

Chart for What category best describes the type of company or organization for which you work

What category best describes the type of company or organization for which you work

The above shows what type of individuals, companies or industries are buying images at Cutcaster.

Image buyers role at company

When purchasing digital images and illustrations, which of the following activities do you perform?

The above chart shows what role the image buyer plays in their organization’s decision making process for searching, obtaining pricing, purchasing and approval process for using Cutcaster. It will give you an idea for what type of decision makers are coming to Cutcaster to find images and download them on behalf of themselves or their firm.

How many people work at your company?

How many people work at your company?

The above chart shows the average size of the firm that a buyer works for.

How frequently do you purchase stock photography in a typical year?

How frequently do you purchase stock photography in a typical year?

How frequently are image researchers or buyers downloading royalty free images or clipart per year. We can see that a very large percentage of responders said they license more than 50 images a year.

Image buyers annual budget

Image buyers annual budget

Check out how much a typical picture buyer spends on a single image or clipart download from a stock agency. The above chart shows image buyers spend per single image. Remember that this includes both royalty free and rights managed licensing (as well as free).

Next week, Cutcaster will release more information regarding what decisions go into choosing an agency / image library, what picture buyers like most and least about their stock agencies they work with currently and what things image buyers want to see an agency do but aren’t at the moment.