Tag Archives: facebook

Join our Facebook Community!

We would love to have you “Like” our Facebook page and participate in our Cutcaster Facebook community!

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If you are looking for images, post what you need so we and our talented artists can work to meet those needs!

Photographers and illustrators, we encourage you to post your best work to boost your sales!

Also, if you are building your own Facebook community, check out our Facebook-related images! We have icons, “thumbs up” like icons and more!

 

8 Highly Effective Marketing Tips for Photographers

Are you a photographer who struggles finding new and retaining past clients? Do you need ideas for marketing yourself, your photography, and your business? We put together a few tips and tricks you can try out to help you find new customers as well as improve your customer retention. The suggested tips below will give you a start for how you can restart and re-energize how to grow your business.

Always find and use only the marketing techniques that fit your style. Some of the below tips may not be for everyone but they have worked for some and could be evaluated in your specific case. After you try some of them out in your photography business, you can sit back and evaluate their effectiveness.

This one is easy for most. Always have your camera and your business cards ready when you leave your house. When people see your camera it is an easy way to start a conversation. The key is not being shy. You are your best promoter. If you can tell someone about your photo business and hand out a business card to at least a few people on the street each week, you will start to find that some of them turn into clients.

1. Keep your clients happy by sending “thank you” cards to them with discounts and referral incentives. This gives them an extra reason to use you and speak about you with their friends and colleagues. Maybe even send them a surprise gift that is small but thoughtful.

2. Snap photos at local events with the permission of the organizers. Get your name and website address out there by handing cards out and as an added bonus raffle away one of your prints or services during a contest or drawing at the event. This is a great way to collect names, addresses, and emails for all the non-winners for future business. Make sure that those who enter the raffle or drawing know that they might hear from you by email or phone by adding a sign to your fishbowl entry bucket.

3. Use Facebook ads or create business fan pages to target local clients and get the word out about your photography business. If you create a Facebook fan page you can share/tag images, relay any photography specials you have at the moment, and interact with your customers.

  • Give free artwork and photographs to doctors offices, hair salons, baby boutiques, etc. Include a small sign and/or stack of business cards. Stop by occasionally to leave more cards for sharing.
  • Blogging – blog each session that you do. Those photographed will spread the word so friends and family can see the images.
  • Use referral cards – hand these out with every order so your past customers can spread the word easily for you.
  • SEO – if you come up on specific photography searches for your area, potential customers will find you. Get your name, website and email listed on all the free photographer databases online.
  • Get your name, website and email listed on all the free photographer databases online.
  • Have different business cards for your different specialties. If you do more than one type of photography, have cards for each type, so you hand out cards specific to the interests of the person asking.

Pricing

  • Figure out how much money you ultimately want to walk away with from a shoot. If you have, say, three packages available, use that amount as your mid-priced package. Then, for your first package (the package you want the customer to see first) price it much higher. The third package will be your lowest priced package, but will be bare bones. This way you sort of subconsciously funnel customers to the package and price in the middle.
  • Don’t list prices on your web site. If you do, you’ll just be another photographer in the list for them to choose from and they’ll likely go with the best deal. You want the potential customer to call and connect with you. Have them select you because they want “you” to be the one to take their pictures. (I know some will disagree – but it is something to consider)

Motivation/Other tips and ideas…

  • Do a little each day. Rather that just one big marketing campaign, provide steady, consistent, and quality photography and service. It will win people over – one day at a time, one person at a time.
  • KNOW your target market. Know their ages, their income levels, their interests and hobbies, and what makes them tick. You as a photographer do not have to be in your target market. Know your target customer’s habits. Where can you best reach them? Is it Facebook (seniors), mom’s clubs, wedding shows, displays in the mall? There’s no right answer – it varies depending on who your ideal client is.

8 reasons Facebook photos aren’t just for voyeurs but perfect for your business

How can you use Facebook to sell more of your images and promote yourself effectively? At Cutcaster, we have compiled a few basic steps, which will help you leverage the power of any social network but specifically for Facebook in order to effectively market your photography business:

1. If you do not already have a Facebook account you will want to create one. Make sure to fill out all the fields on your Facebook profiles so that people who visit your profile can learn more about you and the type of photography you do.

2. Sharing your images is critical. “Like” your images at Cutcaster by clicking the like button below your image’s thumbnail on any image details page. The number of times an image is “liked” at Cutcaster via the Facebook button is one factor that gives your images a boost in our search results.

3. Upload watermarked versions of your images to Facebook and make sure to highlight a wide sampling of your artwork and areas of specialties. You must always be aware of the Facebook user agreement which you should examine and why we tell you to use a watermarked version. Once you have them uploaded this is where you will want to link to your Cutcaster portfolio in the description area or specific images in your port. Make sure you use your referral links so you earn more money.

3. Ask some of your clients for permission to post some of your images to their page so other potential clients who are connected to them will see your images.  In this case, anyone connected as a friend of your client on Facebook will see the posted image. This exponentially grows the group of potential customers you will reach.

4. Post updates of what you are doing professionally or shooting to the wall of your Facebook page. If you have an outside website or use a stock photo agency like Cutcaster, then use the wall to promote your other sites. If you’re about to publish some new photographs, then this is a good time to let your Facebook community hear about it!

5. It’s a great idea to create a Facebook fan page which you can use as a promotional tool for your photo or design business. Give people updates on upcoming shows, new images, new techniques you are learning, workshops you are attending or offer special deals to potential customers.

6. You need to be posting fresh new images to your Facebook pages regularly that highlight your improvement and continued education as a photographer, that highlight new areas you are experimenting with or new aspects of your work. These subtle hints will serve as reminders that your photo or design services are available.

7. Like and participate on groups at Facebook which are related to your photography work and interests. Make sure your comments are insightful and thought out i.e. not “it’s good to be here” or “nice shot” spammy. Pose questions if you want to get a response. By providing valuable information on other users pages you will be actively helping their community and growing your own reputation as the go to person for your area of photography.

8. When posting an image to your facebook page or someone elses’ fan page, you are able to change the title name which serves as an anchor link back to your image’s page. Since you are able to manipulate the title by choosing your own, you can pack it full of relevant keywords you are trying to target through search engine optimization.

Have you joined the other Cutcaster fans on Facebook? Our Facebook page highlights useful design and photography tips as well as connects our contributors with our buyers. Login to Facebook and visit http://www.facebook.com/Cutcaster to like our page.

Social Media Icons and Pictures

Online today, most everyone is using social media to connect with friends, business associates or companies. Social media is defined by some as media for social interaction, using highly scalable communication techniques and information that is easily accessible to anyone. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue like we have seen on sites like Twitter and Facebook. For all our users who spend countless hours on social media sites, we created a collection of social media pictures and icons that can be downloaded and used on your blog, any social media site, or company website to make your ideas and brand stand out.

Check out our social media picture collection now.

Enter the Bees Award – Recognition in Social Media

Last year we had the honor of being one of the first sponsors and presenters at the Bees Awards, which recognizes excellence in using social media. The Bees team is at it again and will be holding their second annual Bees Awards this May and they wou

ld like to invite you to submit your best social media work. The deadline is March 31, 2011.

Visit: www.beesawards.com
4 days left before the next entry cost increase.

The Bees Awards – 1st international social media marketing awards -
will be held on May 3, 2011 at the Legion of Honor of San Francisco.
A jury of 20 experts from 15 countries will grant recognition to the
best social media campaigns of the world.

Participation in 2010:
- 21 countries
- 74% large brands
- 5 continents

Meet with the 2011 jury: www.beesawards.com/bees/2011jury
Review the 2010 winners: www.beesawards.com/bees/finalists2010

Submit your work today at: www.beesawards.com/bees/entry