Tag Archives: brochure design

Cutcaster Celebrates 1 Million Images, Quality over Quantity

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Cutcaster, one of the internet’s premier sources of high quality, royalty-free stock images, announced a major milestone as its image collection surpassed 1,000,000 photographs, illustrations, and vector art.

“Everyone’s proud of the recent milestone,” says John Griffin, CEO of Cutcaster. “We weren’t the first or the fastest to a million but from the start we stressed quality over quantity and that guided our image growth strategy. Cutcaster is about providing world-class images to our customers and that will remain our top priority.”

The one-millionth image was submitted by Serbian photographer, iMarin, of a woman singing into a retro microphone. “I have been selling stock since 2006 and uploaded my photos to Cutcaster because of their high commission rates for sellers and their low $25 payout request for getting my earnings,” iMarin explained.

With a global customer base spanning many different industries including publishing, advertising, web design, blogging and product design, it’s crucial that Cutcaster provides images suited to a wide variety of applications as well as innovative solutions to meet their customers image needs. Image buyers have nearly limitless creative options when using Cutcaster images, which are provided under a royalty-free license with the option to purchase additional extended rights.

“Due to the smaller budgets, we are seeing an increased demand for affordable, premium royalty-free images,” Griffin noted. “As a result, Cutcaster is directly addressing the changing needs of the marketplace by providing an expansive selection of high-quality stock images via an affordable, user-friendly licensing model.”

The company attributes its tremendous growth to its innovative business model, which harnesses the power of talented photographers and illustrators worldwide, who regularly upload their work to Cutcaster’s website. Over the last 6 months, Cutcaster’s library has been adding 20,000 new images per week or nearly two images every minute. Cutcaster’s expert review team screens every image for quality and compliance, enforcing some of the strictest standards in the imagery business. “Two out of every three images submitted by approved artists are now accepted at Cutcaster,” Cora Reed, the companies creative director noted.

“The photos I find at Cutcaster feel authentic and work perfectly within my layouts and budget,” says Mike Armenta of Taylor Stitch in San Francisco, who uses Cutcaster’s affordable images to make the newsletters he creates more appealing. “The website is simple to use, has fast search and great customer service.”

Earlier this year, the company introduced the commercially available search engine, SpiralSearch that was custom built using a unique controlled vocabulary and faceted search. SpiralSearch is just one of the many features of “Spiral” which is their custom framework used to build Cutcaster. Today, customers can find great stock images faster, more easily and with precision using the Spiral framework.

Cutcaster was founded in 2007 and has grown into one of the internet’s largest pay-as-you-go and credit-based stock image agencies. The company crowdsources the talent of more than 30,000 digital photographers and illustrators from around the globe who collect earnings each time a customer downloads their images.

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1,000,000 Images…Here we come.

Glorious Aerial Sunset

Cutcaster is almost to 1,000,000 new photos and vectors.

We want to celebrate this huge milestone by giving you up to 49% off any image download when you use Cutcaster credits but you have to act quickly. This offer is only valid now until we hit 1 million images so lock in the savings by purchasing a credit package at Cutcaster. See the savings.

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Photography Copyright Explained- Best Practices

Gun sight with copyright symbol on white background - 3d illustrationWhat is photo copyright?

Copyright is defined as the exclusive set of rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. In addition, any of these rights can be licensed, transferred and/or assigned to another party like what takes place at Cutcaster when we license or sell one of your images royalty free. Copyright only lasts for a certain time period, after which the work is said to enter the public domain. The Berne Convention for the Protection of Literary and Artistic Works protects any creator of “original works of authorship” under it’s copyright law which protects works in all 160 countries that are party to the Convention, as well as various other laws such as the US copyright act.

Copyright law has been internationally standardized, lasting between fifty and one hundred years from the author’s death, or a shorter period of time for corporate authorship or anonymous works. Generally, copyright is enforced as a civil matter, though some jurisdictions do apply criminal sanctions.

Before 1989 all published works, in the US, had to contain a copyright notice, the (c) symbol, followed by the publication date and copyright owner’s name, to be protected by copyright. This is no longer the case and use of a copyright notice is now optional in the US, though you will still see them used.

Does copyright apply to all images?

Yes, every image out there from the time it is created becomes automatically protected under copyright laws. One should know, that copyright law is different from country to country, and a copyright notice is required in about 20 countries for a work to be protected under copyright laws.

What is copyright infringement?

Copyright infringement, copyright piracy or copyright violation, is the unauthorized use of photos covered by copyright law, in a way that violates one of the copyright owners’ exclusive rights. Imagery infringement may include:


• Using the image beyond the scope of a license or permission granted
• Recreating an image identically with another photographer
• Use of whole or part of an image without permission i.e. “mash-up” or derivative work
• Art rendering, where someone adapts an image without permission

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Demand more from your stock photo agency

Find top notch, authentic looking, and affordable images at Cutcaster. Cutcaster is a royalty free photography and vector marketplace that connects image buyers with image sellers. Pay once, download the picture or illustrations, and use it forever even if you use it in other projects.

Are you looking for the perfect image? Cutcaster helps you find the most relevant pictures fast and within your budget. To find images at Cutcaster all you need to do is perform a keyword search and then use the advance search options to filter down your image search results. Quickly browse through our growing stock library using our Advanced Search tools to find just the right image.

Buying Stock Images Has Never Been Easier

Once you are ready to download and checkout with your image, just choose the photo payment method that’s right for you! For your convenience and affordability, you can pay via any major credit card, use site credits, or pay via PayPal. We are extremely flexible and can tailor licensing packages to meet any creative or editorial need. Just ask. Make yourself at home browsing around our site. Most photos cost only a few dollars and are fully released and checked to ensure the highest quality.

Here is a breakdown of our flexible payment options:

* Pay With a Credit Card. Download royalty free photos with any major credit card.

* Pay by Credits. Our popular Credit Plans lets you purchase credits, Cutcaster’s virtual currency, to be used toward individual images with either Standard or Extended License Agreements; The more you buy the more you save.

* Paypal- Want to pay via Paypal? Send us an email to webmaster@cutcaster.com with the size and url of the file you wish to purchase and we will send you an invoice and the file via email immediately. Subscription Plan.

Joining Cutcaster is absolutely FREE!

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Stunning Digital Art and Manipulation

Check out these 35 awesome examples of Digital Art and Manipulation. Noupe Design Blog put them together and we can’t get over how amazing each one of these artworks turned out.

These designers rock. We posted one of the pics here but there are 35 amazing digital artworks that you can check out by clicking on the link.   Please share your comments with us!

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Expected Trends in Conceptual Stock Images

We all wonder what to shoot next. Some have it down to a science and do a ton of research. Some just shoot and hope to get lucky and grab that perfect shot. Determining what the next trend will be is never easy but Soren Breiting at www.stockphotonews.com did a great writeup on the expected trends in conceptual images that we wanted to share with our Cutcaster community.

The below is a snippet of his findings:

As the financial crisis continues with negative implications for many consumers around the world, photographers can speculate over what that will mean for the demand and use of pictures.

Here are some possible trends to watch and shoot:

The growing complexity of the world and daily life of people might impose a trend to concentrate on the not so complicated sides of life. We know that the quest for amusement is often increased under times of depression. Visits to cinemas, restaurants, entertainment and other easy going activities might become more popular. So be prepared with fresh picture material of such situations.

Happy family life might also be a focus point, despite the effects of unemployment and the economic downturn that try to counteract it.

The ‘myself in focus’ trend might be further strengthened with focus on media success and the like as some of the concrete outcomes. The increased use of social media is an obvious indication.

Soren mentioned the potential to take portraits especially effective for the ‘face in social media’. – This is about how to stand out, and how to look with credibility.

With the flood of books on personal development and the self-help industry we have another important trend worth while to be aware of. The ever growing industry of alternative treatment – a rather depressing sign from the point of view of rationality and scientific justification – but a trend that you can profit from with pictures.  And herbs of all kinds seem to possess an over-natural potential to cure and help people.

The growing number and ratio of senior citizens has been in focus for a long time but as some countries have had to reduce their public spending on health-care, pensions and social services we might expect further demand on the positive as well as the negative sides of becoming older.

Finally Soren mentions the growing acceptance of the shift in psychology and therapy to the mantra of positive emotions and positive psychology. Surely this will be a field that will grow in demand for illustration and publications in the future.

The more you can combine some of these trends the more successful you might be on the marketplace as an image
provider or publisher.

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Cutcaster Highlights July 2010

Summer is here, you need some extra cash,

Send us new content or referrals, we’ll earn you money in a flash…

Want to see the content Cutcaster needs and photo buyers are requesting? We can help you upload and submit any content to free up your time, if you email us at upload@cutcaster.com.

In addition, use our referral program by adding a Cutcaster banner to your website or blog or adding a link to your email signature and get paid a percentage of all sales

Learn more here.

We have been busy modifying our search engine so it helps you quickly locate the perfect image within our diverse library of royalty-free photos and illustrations. Get search results fast without a lot of scrolling.

Compare Cutcaster image prices, sizes, and discounts and you’ll see Cutcaster is among the most affordable agencies in the business. With our diverse collection, you’ll find images for virtually any project at any budget, with images from under $1.

Sign in to Cutcaster and see how easy we’ve made it to search, purchase credits, and download great images!  Use this coupon for 20% off your next purchase through the end of July.

Coupon Code – July20off

For more photo discounts and news, follow us on Twitter, Facebook and MySpace.

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How can I use a stock photo I find online?

A lot of times when you find an image online that you want to use it might not be that clear what you need to do in order to legally license the image and use it for your creative project. Whether there are questions surrounding the license type, the usage, any restrictions, who the actual copyright holder is or if your usage requires a model or property release. To sum up some of the ways you can use photos at Cutcaster we created this short writeup to show you how you can use Cutcaster images?

Cutcaster images may be applied to the following uses (in most cases limited to 500,000 copies under our Standard License):

• You can use any images in advertising posters and brochure design for use in promoting the sale of other products.

• Within editorial or advertising copy in newspapers, magazines, books, book covers, school textbooks, editorials and directories.

• In coordination with opt-in marketing.

• For product packaging.

• On letterhead and business cards, brochures, pamphlets, catalogs and on pop-up and/or panel displays for use in trade shows or at conventions.

• In multimedia presentations and incorporated into film and video for distribution and/or sale in the home video market OR for broadcast and/or theatrical display..

• Use as a background image or splash screen within software .

• On cover art and/or artwork used on in CD or DVD .

• In eBooks for any e-device reader, including multi-seat license electronic textbooks.

Please note, certain restrictions apply depending on whether you’re purchasing the images under a Standard Licensing contract or if you are purchasing an Extended License (EL). You can learn more about the differences between licenses by clicking on this link to our legal page.

Are there ways I CANNOT use Cutcaster images?

There are some use cases, in which you are prohibited from using an image purchased from Cutcaster under our Standard License. These include:

• Print runs exceeding 500,000 copies unless an Extended License is purchased which would give you an unlimited print run.

• Print on demand (POD) projects such as wallpaper, postcards, mousepads, mugs, t-shirts, posters, giclee prints, artwork and other items.

• Any unbecoming or derogatory depiction of the model or persons pictured in an image, including use of models in pornographic material, political endorsements and alcohol, drug, or tobacco campaigns.

You also cannot:

• Resell or share Cutcaster content.

• Use any Cutcaster image as part of a trademark, service mark, or company logo.

• Try to depict that the image was created by you or anyone other than the copyright holder of that image.

Please always read the contract first before you buy any images form Cutcaster and consult your legal team if you have specific questions. We are here to help but are not a substitute for your specific usage. Feel free to contact us at webmaster AT cutcaster DOT com.

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10 Suggestions for Better Keywording

Having the correct and most relevant keywords associated with your files will not only get them in front of the most interested visitors but will improve your ranking in our new search engine. Here are 10 suggestions you can think about when keywording your images.

1. You only need between ten to fifteen (5-15) keywords. Twenty-five (25) is the most. More descriptive keywords means better search results, bringing in more users, which means more sales for your images at higher prices then other sites. We would rather have fewer files that have better keywords than more files with plenty of irrelevant keywords.

2. Keywords need to be separated by a comma or semi colon when you submit them with your images. Compound phrases need to be separated by a space and then surround by commas. You can remove any quotation marks.

3. You can add ONE SET of location tags. Avoid using locations as tags unless there is something in the photo that makes its location recognizable. Don’t use Kennebunkport, Maine for an image of a seagull in the blue sky.

4. Remove all the keywords that are obviously not in the images. Make them as specific as possible to what is in the image. Remove keywords that could be tangentially related, but aren’t really illustrated well by the photo. i.e. picture of an airport runway and using the keyword “pilot.”

5. Take a few of the choice words and make them far better by turning them into a phrase. If it is a popular saying use the whole phrase.

6. Don’t “stretch” your tags into irrelevancy, in order to generate more hits for an image. This can be very frustrating for our users, who tend to search literally.

7. Figures of speech, nicknames, slang and metaphors can create a ton of problems in a search engine. Please don’t use them. The reviewers will add them in if necessary.

8. Catch Phrases and Proper Names — Don’t Break Them Up with a comma. If you have a keyword that is either a very common set of two words, or is a proper name, enter it without a comma. The search engine has the ability to recognize many phrases that operate as a common term but contain more than one word, such as “hard drive,” “hot dog,” or “White House.” Just enter the compound phrase like you see in the previous sentence and don’t use a comma to separate those two words. It also recognizes the names of many public and historical figures.

9. You do not need to type in ‘car, cars’ to cover the singular and plural versions of a noun. Type in only the one that is more accurate for your photo. If there is only one car, type in “car.” Your image will come up in a search for both car and cars, but it will be ranked higher if the plurality matches what the buyer searched for. If there are multiple cars in your image you can write car and cars.

10. Be as literal as possible. Describe just what is in the images.

Other decision factors:

* Does your image have people in it? If yes, then describe the people specifically. Use keywords to explain gender and age.

* Is there a color that is predominant? Only use colors if this is important to the image. An image of a red hat on top of a woman should not have the keyword “red” but could have “red hat”. If the image is a “pink flower” use the compound phrase “pink flower” with a space and no comma and NOT “pink, flower”.

* What objects are prominently included in the picture – ONLY use key subjects of the picture, not items in the background. Don’t list insignificant details. Think about if you did a keyword search for a keyword you have included in your keyword set, would you want to get that specific image in your results. If it is maybe then think real hard about adding it because it may turn off buyers who don’t want or weren’t expecting that results.

* Are you using a special angle or other technical points worth mentioning? Panoramic, low angle etc.

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COVER. EVERY. ANGLE.

It’s hard to know how to take that shot that will sell over and over again. We get a lot of similar images uploaded to us at Cutcaster. After reviewing one particularly large batch of similar images where it appeared as if the photographer just stepped back one foot for each shot while moving his camera slightly to the left, we almost had a photo reviewer jump out the window after she ran out of hair to pull out ;-)

Then, I stumbled across a great post at Photoshelter titled, ”How to make a photo editor fall in love with you” and a few things really stood out for me. Nice work PS.

One in particular was from Roberto De Luna, a Photo Editor at Time Out New York, who said, “A photographer that understands that I need verticals, horizontals, and SILO options stands a great chance of winning me over.”

This is the thought process that will help every photographer get into the mindset of his end user/buyer and something that needs to be thought about before you submit photos to a photo editor who has hired you or send to Cutcaster.

Cutcaster has always stressed the importance of editing images before submitting them to us so that the quality of the selection you upload is the highest possible. For example, if you are going to submit a series of images from the same shoot, it is best to submit a portrait, a landscape, a SILO option if appropriate and an obscure/conceptual angle from each subject area/shoot to reduce redundancy and vastly improve the user experience and visual quality of results when a buyer performs a search. Supplying too many similar images will be off-putting to clients and result in less sales because buyers won’t use our site to buy your images.

So it is wise to choose the images you upload carefully and not submit too many similars. Think, as you are shooting, what a buyer will need and be able to use. Plan it out beforehand and improvise as you are shooting. Try to shoot exactly what you planned out or was asked of you by a photo editor, and then shoot it from every angle possible. Up, down, from above, view from below, wide, close, inside and out, horizontal and vertical.  If you plan it out and can capture all that then your images will sell and show your buyers how hard you work.

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