Tag Archives: 2009

Cutcaster 2009 in Review

Cutcaster had an amazing second year!!!  Here is a quick recap:


  • Hired two more software developers to improve site performance.
  • Cutcaster goes bi-coastal with offices in New York and San Francisco.


  • Started major changes in the way our search engine works.
  • Added 800 photographers and over 45,000 photos and vectors.





  • Increased site speed.
  • Sales grew over 60% from May.


  • Hired a new Creative Director.
  • Started editing and refining the entire collection.


  • Introduced our premium Crescendo Collection.
  • Made further improvements to the search engine and site speed.


  • Hired another software engineer to re-structure our database.
  • Sales increased 30% AGAIN this month!
  • Spoke at an ASPP event in Boston in front of many buyers on stock licensing.
  • Made huge changes to the photo search engine.
  • John got married ;-)


  • Focused on featuring our photographers in specialized clipfolders.
  • Attended PictureHouse, introducing Cutcaster to hundreds of new photo buyers.
  • Halloween sales were way, way up!


  • Spoke at the 6Sight conference about photographers making money off their photos.
  • Grew to 400,000 images strong
  • Added 600 corporate accounts


  • Celebrated a year of growth and success on our second year!
  • Made big plans for 2010!
  • Had a few big orders at the end of the year. Best month ever at Cutcaster. Looking forward to keeping the momentum going into 2010

March 2009 Cutcaster Newsletter

Well… I made it.

Cutcaster is now officially bi-coastal. We have extended our reach to include a San Francisco office as well as our “Big Apple” one and as I sit here looking out at the Golden Gate bridge from my new home, I wanted to touch on a lot of great things that have been happening since the move.

We will be introducing a new credit purchasing system and the availability of corporate accounts for large buyers who want to be invoiced at Cutcaster over the next week. These new payment options are in addition to being able to download content by credit card over the site.  Keep an eye out for this next week and if you are interested in a corporate account or more details, email john@cutcaster.com.

We just introduced coupons and discounts for buyers. As a thank you, here is a code for 25% off your first or next Cutcaster purchase.  Use it yourself or send it to a buyer with your referral codes so they can try out the site and you get credit for sending them. 

Here is the code you enter upon checkout- FTCS25OFFCutcaster

Need ideas for your next shoot or want to know what is missing from the image marketplace.  Check out: Image Requests – Show us Your Creative Minds or this to see where there are holes in the image market that can be targeted and filled by your next shoot: Conversation with Large Informed Buyer.

Keywording. We need your help. Can you please go refine your keywords from your studio page if you have not and make sure they are specific to what is in the image or illustration?  Here is a link for how to keyword better at Cutcaster so you have more sales: Keyword tag requirements help and a link for how search works so you can tailor your keywords: Advanced Search tips at Cutcaster.


Join the debate on extended licensing and how we should set it up: Extended Licenses = Print Run and Seat Restrictions.


Don’t forget about our referral program where you can make more money just by referring people.  Log into your studio and click on the “Referral” tab to learn more. 


Are there features you want us to build?  Let us know here: Feedback/Bugs.


Can you help us with a survey we are conducting for photographers?  I will post the results of this anonymous poll once we are done so you can see the answers. 


And finally follow us on twitter, myspace or Facebook  if you are not already.  We want to stay in contact with you so connect with us.   



John and the Cutcaster Team