Category Archives: Photo Industry News

Wednesday Tech Tip: Photographing Pets

Cutcaster is always looking for great animal photos. Cute pets in funny, anthropomorphic poses are always popular, but they can be hard to capture. As any photographer knows, children and animals are the most challenging subjects.  Animal photographer Carli Davidson talks about her experiences and shares tips for better pet photography in this video:

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Tech Tip: Google Glass

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Photo District News has a thought provoking article about using Google glass to take photographs of everything we see, including people. While few have access to this new technology, it does bring up some of the issues street photography has always had including issues of privacy. It’s a brave new world of photography out there, how are you experimenting with it?

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Wednesday Tech Tip: Architectural Photos

Buildings are hard to capture- the size, reflective surfaces and windows, and sometimes awkward angles from below make them tough to shoot. Lightstalking.com has 6 Tips for Better Architectural Photos and we would add to those tips the list of properties and objects that are alleged to be covered by trademark or contract and that may be challenged if you sell a photograph of those properties and objects. The full list can be found on the Picture Archive Council of America website. It is terribly frustrating to spend time and creative energy on a photograph, only to find out the photograph is unusable and unsalable.

architecture

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Wednesday Tech Tip: Recharge your love for photography

Photography love

We all get to a point where we are feeling uninspired, when we feel like our photography brain could use a jump start. This exhaustive list of 54 Reasons to Love Photography in 2013 from PetaPixel.com will recharge your creativity and love for the art that helps make Cutcaster run.

Check it out, take it in and Fall back in love with photography. Then get back out there and shoot (and, of course, submit to us!)!

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Wednesday Tech Tip- Keep Learning

??????????????????“You are always a student, never a master. You have to keep moving forward.”- Conrad Hall 

There is always something new to learn, especially in the world of modern photography, but we don’t always have time in our busy schedules to go to a school or studio and take a class. However, because of the advancements in e-learning, often we can learn at our own pace, wherever we are!

Some of the best photography e-learning sites are:

Udemy - studio lighting, wedding photography, DIY lighting setups, both free and reasonably priced classes.

Skillshare - wide variety of classes, general and specific from headshots to photoshop and fashion photography to “urban explorer” photography.

Lynda - Lists classes by skill level and features  both commercial and creative photography classes, plus end user classes that can help you to know how people use photography in their work and designs.

If you have something unique to teach, these sites are also looking for content!

 Don’t forget to refer your friends.  We have an excellent referral program!

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Top 15 Highest Prices paid for a Photograph

This is a list of the highest prices paid for photographs (in US dollars unless otherwise stated) from Wikipedia. Pretty amazing to see some of the prices paid for these iconic images. Cindy Sherman’s photo “Untitled #96,″ shot in 1981, just become the world’s most valuable photograph after selling for a staggering $3.89 million at a Christie’s auction yesterday (it was estimated to be worth up to $2 million). Ms. Sherman’s photo moves “99 Cent II Diptychon” by Andreas Gursky to the number 2 spot, which enjoyed five years as the world’s most valuable photo after selling in 2006 for $3.35 million.

1. Cindy Sherman, Untitled #96 (1981), $3,890,500, May 2011, Christie’s New York.

2. Andreas Gursky, 99 Cent II Diptychon (2001), $3,346,456, February 2007, Sotheby’s London auction. A second print of 99 Cent II Diptychon sold for $2.48 million in November 2006 at a New York gallery, and a third print sold for $2.25 million at Sotheby’s in May 2006.

3. Edward Steichen, The Pond-Moonlight (1904), $2,928,000, Purchased in February 2006, Sotheby’s New York auction.

4. Dmitry Medvedev, Kremlin of Tobolsk (2009), $1,750,000, Purchased in January 2010, Christmas Yarmarka, Saint Petersburg.

5. Edward Weston, Nude (1925), $1,609,000, Purchased in April 2008, Sotheby’s New York auction.

6. Alfred Stieglitz, Georgia O’Keeffe (Hands) (1919), $1,470,000, Purchased in February 2006, Sotheby’s New York auction.

7. Alfred Stieglitz, Georgia O’Keeffe Nude (1919), $1,360,000, Purchased in February 2006, Sotheby’s New York auction.

8. Richard Prince, Untitled (Cowboy) (1989), $1,248,000, Purchased in November 2005, Christie’s New York auction.

9. Richard Avedon, Dovima with elephants (1955), $1,151,976, Purchased in November 2010, Christie’s Paris auction.

10. Edward Weston, Nautilus (1927), $1,082,500, Purchased in April 2010, Sotheby’s New York auction.

11. Peter Lik, One (2010), $1,000,000, Purchased in December 2010, Anonymous Collector

12. Joseph-Philibert Girault de Prangey, 113.Athènes, T[emple] de J[upiter] olympien pris de l’est (1842) $922,488, 2003, auction.

13. Gustave Le Gray, The Great Wave, Sete (1857) $838,000, Purchased in 1999.

14. Eugène Atget, Joueur d’Orgue, (1898-1899), $686,500, April 2010, Christie’s New York auction.

15. Robert Mapplethorpe, Andy Warhol (1987) $643,200, Purchased in 2006.

Not a bad days work if you sold even just one of your photos that made it into the top 15. Get a start selling your work at Cutcaster where you can sell your images for commercial or editorial usage to our picture buyers, who represent all the major industries using stock photos.

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Top Freelance Picture Buyers, Photo Researchers and Photo Editors

If you would like to be added to this list of the top professional in the photo research and picture buying world (it’s free) please call: (888) 356-2462 or email your information and website to the webmaster@cutcaster.com.

Media companies and newspaper & magazine picture desk’s can use this list when they are seeking top professional freelance picture researchers and editors around the globe. These are the top Picture Researchers who can help you through various stages of the getting the correct rights to use an image.

Alyson Whalley – Picture Editor, Art Buyer -UK

Art buying and picture research for corporate and advertising work

Phone – 07940 590884

Charlotte Maguire – Freelance Picture Editor – UK

Freelance Picture Editor and researcher with ten years experience.

Email – lottiepicresearch@btinternet.com
Phone – 07816 402468

Jamey O’Quinn – Photo Editor/ Researcher/ Art Producer – Boston, MA

Experienced photo editor and researcher for magazines, websites, and educational books.

Email - jamey.oqinn@gmail.com
Website: www.jameyoquinn.com

Robyn Lange – Photo Editor/Researcher – NYC

Freelance photo editor for top US publications

Website – www.robynlange.com

Alice Jessop – Freelance Picture Editor / Researcher -UK

Works with Newspapers, Magazines and Agencies. Research skills, full contacts book, experience commissioning, briefing, budgeting, clearance and negotiating fees. Photoshop skills.

Email – alicejessop1@gmail.com

Bill Van Warden – Photo Researcher – Des Moines, IA

Van Werden Photo Research

Email – vanwerden@gmail.com

Thomas Bonsu-Dartnall – Freelance Picture researcher – UK

Topics include History, Art, Science and Nature etc,

Email – houseof77snakes@hotmail.com

Susi Paz – Photography, Picture Researcher and E-learning Video Producer – UK

Expertise – advertising, publishing, Government departments and the United Nations.

Website – www.susipaz.com

Judy Mason – Picture researcher/Photo Editor – California

30 years experience with U.S. textbook publishers. Specialize in college-level books ranging in subject from music to psychology to information technology.

Hannah Houston – Picture Editor & Researcher – UK

Experience sourcing imagery for newspapers, magazines, online, book publishers and ebooks. Experience in Photoshop, keywording, captioning and cataloguing.

Email – hshouston@hotmail.co.uk
Phone 07789 173 481

Joanna Meadows – Picture Researcher – UK

8 years picture library experience. Experience in sourcing imagery for newspapers, magazines, advertising and book publishers both creative and news / editorial based imagery.

Claire Gouldstone – Freelance Picture Researcher – UK

Picture researcher with 10 years freelance experience within Art, Architecture, Gardening, Textile Design, Interior Design, Graphic Design, etc.

Phone – 01432 344 315

Graham Harper – Picture Editor/Researcher – UK

Experienced working with magazines, books, catalogues & brochures.

Anna Mousley – Picture Editor/Researcher

15 years experience in the photo industry, including picture research, editorial work, copyright clearance, captioning and key-wording.

Sharon McTeir – Picture Researcher/Book Designer – Scotland

18 years experience. Photoshop and Illustrator for photo/vector editing, keywording. Print and digital rights.

Jessica Korman – Picture Editor/ Photo Researcher – UK

Email – jessica.korman@gmail.com

Ashley Lumb – Photo Editor – London, UK

Photo Editor with 8 years experience in picture research, production, commissioning  photographers worldwide. Works with magazine, book, website and advertising clients.

Email: ashleylumb@yahoo.co.uk

Kristin Doherty-Burns – Freelance photo editor, researcher, shoot producer –NYC

Experienced in celebrity, food, portrait, product and travel photography. kristinburnsphoto.com

Sean Hannaway – Picture Researcher – UK

Experienced in partworks/magazines, books and newspaper publishing focusing on natural history and sports photography.

Leonie Lodge – Picture Researcher – UK

Experienced at picture research and mark ups to negotiating fees and commissioning shoots.

Email – leonieb7@hotmail.com

Mary Rose MacLachlan – Picture Research & Copyright Licensing – Canada

Researcher, editor and permissions experience with over 20 years’ experience in book publishing.

Website – www.mrmassociates.ca

Susie Prescott – Picture Researcher – UK

18 years experience.

Sheri Arredondo – Photo Researcher – St. Albans, ME

First Light Photo Research

Website – www.firstlightresearch.com

Dayna Bealy – Photo Editor – New York, NY

Email - dayna.bealy@gmail.com

Roger and Judy Feldman – Photo Research, Rights and Permissioning – Chicago, IL

Feldman & Associates, Inc.

Website – www.feldmans.net

Stephen Forsling – Photo research, Image Rights, and Permissions – San Francisco, CA

Forsling image research and permissions, Specialties include fine art and social sciences.

Email - safors@pacbell.net

Ilene Bellovin – Editor and Photo Researcher – Larchmont, New York

Producing, researching, licensing images for magazines, websites, books, film and museum exhibits. Top researcher.  Ilene Cherna Bellovin

Email – icbellovin@gmail.com

Rizal Alessi – Photo Researcher/Photographer, Jakarta city, Indonesia

More than 10 years experience in photo research for various subjects for national and international publication.

Email – rizal.alessi@yahoo.com

Nancy Tobin – Art & Photo Editor/Researcher – Orlando, FL

Art & photo editor/researcher with 25 years experience in the textbook industry specializing in History and Art.

Website: www.nancytobin.net

Kerry Faulkner – Freelance Photo Producer, Researcher, Editor, Art Buyer – Germany

18 years of photo industry experience.

Email – k.faulkner@mac.com   +49 151 5070 7858

Lin Barton – Picture Researcher – New York

Experience in academic publishing and art news publications, familiarity with European and American archives and libraries, German and some Italian reading knowledge.

Judy Brody – Photo research & permissions - Bay Village, OH

Photo archiving for commercial and individual collections.

Email – JKB7810@aol.com

Jerry Marshall – Experienced Picture Researcher & Photo Editor – New York, NY

Picture Research & Photo Editing, Permissions & Rights Clearance services to a wide variety of clients for over 20 years. Any size project in any type of media, including trade & text books, newspapers & magazines, web sites, advertising and video.

Email – jerry@pictureresearching.com

Daniella Nilva Cunningham – Photo Editor/Footage & Stills Research – New York, NY

Over 20 years experience. Specialty includes Textbooks/Children’s Books/Consumer & Trade Magazines/Multimedia Projects/Copyright Clearance

Email: Dnilva@yahoo.com.

Anne Burns – Freelance Photo Research – Fort Lee, NJ

Anne Burns Images

Email- anneburns@earthlink.net

Linda Carter – Freelance Photo Services NYC

Photo Research, Editing, Rights Clearance, Writing, Proofreading

Email - lindancarter@yahoo.com

Jain Lemos – Producer, Editor, Consultant – Laguna Niguel, CA

Jain Lemos Productions

Website – www.jainlemos.com

Doug Hill – Bethesda, MD

RightsAssist, LLC

Email – dhill@rightsassist.com

Martha Davidson – Image & Content Research, Licensing – Washington, DC

Additional experience in concept development, writing/ editing on history, art, science

Email – mdwdc@sprintmail.com

Lindsey Nicholson – Photo Editing, Project Management, Art Direction – NYC, NY

Knowlegable in SEO, Keywording, Project Management skills and working with a variety of editing tools and web-based tools.

Website – lpnicholson@nyc.rr.com

Anita Dickhuth – Visual Research Editing/Licensing Services – New York, NY

Images Inc. Experience includes trade, textbook, magazine & custom publishing.

Email – ernider@earthlink.net

Janice Ackerman – Photo Editor, Photo Researcher and Art Buyer  – Brooklyn, NY

Over 15 years experience in the publishing and advertising industries.

Email – janiceackerman@gmail.com

Sharon Donahue, Photo Editor, Image research & Permissions – Boston, MA

Extensive experience: fine art, science, history, literature.

Email – sharon.donahue@gmail.com

Francelle Carapetyan – Image Research Editorial Services – Francestown, NH

Image Research & Permissions, especially arts & humanities.

Email – francelle@imageresearcheditorial.com

Lydia Evans – Publishing – Evanston, IL

InContext Publishing Partners

Website – www.incontextpub.com

Toby Greenberg – Picture Researcher & Editor.- New York, NY

Toby Greenberg Picture Research & Photo Editing

Website – www.tobygreenberg.com

Melissa Allison – Photo Researcher, Editor and Permissions – Palo Alto, CA

Website – http://www.pacificpictureresearch.com

Maureen Collins – Senior Photo Research, Editor, Permissions Pro.

Image Specialist, Maureen Collins Photo Research/Editing/Permissions Lemont, IL

Email – collins.maureen100@gmail.com

Frances Brown – Photo Researcher, Keywording – Evanston, IL

Textbook publishing,

Email – fjbnoyes@comcast.net

Josh Brown – Photo Permissions and Research – Valparaiso, Indiana

Pre Media Global

Email – jbrown@premediaglobal.com

Alicia DiPiero – Freelance photo researcher, editor and coordinator – Austin, TX

Alicia DiPiero Photo Research

Website – www.aliciadipiero.webs.com

Erika Hokanson – Print and online content specialist – Newbury, NH

Print and online content specialist. Integrated editing & photo research service. Refresh Media Resources

Website – info@refreshmediaresources.com

Marybeth Kavanagh – Picture researcher, Editor, Art Buyer, Photo Editor – Loma, CO

Kavanagh Media Research. Top Level Picture researcher and editor for print and online products with 20+ years experience

Email – mbkavanagh@gmail.com

Barbara Salz – Image Researcher, Photo Editor – South Orange, NJ

Full service image research, photo editing, photo program development, licensing and permissions. Barbara S. Salz, LLC

Email – b.salz@verizon.net

Debra Lemonds – Photo editor – Pasadena, CA

Photo layout and design. Photo research. Editorial and advertising projects. Debra Lemonds Picture Editor

Email – dlemonds@earthlink.net

Jane Yeomans – Photo Editor/researcher – New York City, NY

Email – janeyeo@nyc.rr.com

Mary Fran Loftus – Photo & Fine Art Research, Permissions – New York City, NY

Omni-Photo Communications, Inc. Project Consultation

Website – www.omniphoto.com

Rory Maxwell – Photo Research and Editing, Permissions, Data Entry – Norwalk, CT

Over 20 years in the industry. Rory Maxwell Photo Research

Email – rorymax@optonline.net.

Mary Rose MacLachlan – Photo Researcher, Visuals and Literary Permissions, Copyright Licensing Specialist – Salt Spring Island, Canada

MRM Associates

Website – www.mrmassociates.ca

Martha Witte – Freelance Photo Researcher.- Philadelphia, PA

Worldwide image and permission sourcing for business and publishing. Martha Witte, picture researcher

Website – www.wittepixarena.com

Laura Wyss – Photo Researcher – New York City, NY

Specializes in books and book covers. Wyssphoto, Inc.

Website – www.laurawyss.com

Maryellen McGrath – Photo Researcher, Editor, Producer, Photographer – New York City, NY

20 years experience in the photo industry (print, marketing, online which includes entertainment, news and sports).

Email – mmcgrath2008@gmail.com

Alicia DiPiero, Photo Researcher/Editor – Austin, TX

Experienced photo specialist with twelve years of experience procuring, licensing and tracking photographs for large scale programs in the educational publishing industry;

Email – dipieropix@gmail.com

Debbie Needleman – Friendliest Freelance Photo Researcher – Portsmouth, NH

Photo and art research. Over 20 years experience for publications, documentaries and museum exhibits

Email – NeedDeb@gmail.com

Mary Risher – Picture Research, Photo Editor – Noblesville, IN

Image Management & Shoot Production www.maryrisher.com, Mary Risher Media

Email – maryrisher@mac.com

Walter Malden – Image Researcher/Editor

Image research, editing, producing, licensing/permissions for publishing and advertising worldwide. Acme Pix Los Angeles, CA

Website -  www.acmepix.com

Joan Meisel Picture Editing & Research New York, NY

20 years experience in picture editing, research & permission acquisitions. All subjects.

Email – photofinders@yahoo.com

Beth Reitmeyer – Research and licensing; art buyer – Bowling Green, KY

Photo, film, sound, text research and licensing; art buying; specializing in education & humanities, Better Imaging

Email – beth.reitmeyer@gmail.com

Robin Sand – Photo Researcher & Editor – Whitestone, NY

Image Rights, Permissions, and Licensing Specialist, Robin Sand Photo Research

Website – rsand@nyc.rr.com

Barbara Schultz – Photo Editor/Researcher – New York, NY

Editorial and archival news, history, fine art. Schultz Image Consulting

Website – www.barbaraschultzimageconsulting.com

Joan Mathys – Picture Researcher/Photo Editor – Washington, DC

MJM Picture and Film Research

25 years experience researching and licensing images

Email – joanmathys@msn.com

Maggie Silker – Image Researcher & Editor – Marlboro, MD

Experienced in books, magazines, exhibits, websites, newsletters and slide shows. PhotoRes Upper

Website – www.photosearcher.com

Deborah Nicholls – Photo and Footage Research – Boston, MA

Research and licensing; specializing in the textbook and travel markets. Media Research

Email – shawondasse@yahoo.com

Kristin Sladen – Photography Services – Bedford, MA

Experienced photo editor in both print and online, specializing in research and permissions.

Email – ksladen@gmail.com

Lauren Stockbower – Picture Editor and Researcher – Annandale, VA

Email – laurenstockbower@mac.com

Fay Torresyap – Photo Editor, Photo Researcher – New York City, NY

20 years experience. All subjects. Bluedot projects

Website – www.bluedotprojects.com

Rachel Youdelman – Editorial photo research, editing, rights/licensing – Boston, MA

Fine arts, history, science. Rachel Youdelman Picture Research Brookline

Email – ryoudelman@gmail.com

Vikii Wong – Researcher, Editor – Brooklyn, NY

Researcher, Editor, Buyer, Consultant, print, new media, video. Vikii Wong

Email – vikii.wong@gmail.com

Carola Strohoff  – Picture Editor & Researcher – UK

Experienced Picture Editor, Researches for Text & Photographs, Production Services, Worldwide Researches, Languages: German, French and English,

Email – kr@kandrmedia.com T +44 20 8743 5766

Louise Turner – Picture Researcher – UK

Freelance Art buying and Picture Research to Ad Agencies with 15 years experience in the industry.

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Photography Copyright Explained- Best Practices

Gun sight with copyright symbol on white background - 3d illustrationWhat is photo copyright?

Copyright is defined as the exclusive set of rights granted to the author or creator of an original work, including the right to copy, distribute and adapt the work. In addition, any of these rights can be licensed, transferred and/or assigned to another party like what takes place at Cutcaster when we license or sell one of your images royalty free. Copyright only lasts for a certain time period, after which the work is said to enter the public domain. The Berne Convention for the Protection of Literary and Artistic Works protects any creator of “original works of authorship” under it’s copyright law which protects works in all 160 countries that are party to the Convention, as well as various other laws such as the US copyright act.

Copyright law has been internationally standardized, lasting between fifty and one hundred years from the author’s death, or a shorter period of time for corporate authorship or anonymous works. Generally, copyright is enforced as a civil matter, though some jurisdictions do apply criminal sanctions.

Before 1989 all published works, in the US, had to contain a copyright notice, the (c) symbol, followed by the publication date and copyright owner’s name, to be protected by copyright. This is no longer the case and use of a copyright notice is now optional in the US, though you will still see them used.

Does copyright apply to all images?

Yes, every image out there from the time it is created becomes automatically protected under copyright laws. One should know, that copyright law is different from country to country, and a copyright notice is required in about 20 countries for a work to be protected under copyright laws.

What is copyright infringement?

Copyright infringement, copyright piracy or copyright violation, is the unauthorized use of photos covered by copyright law, in a way that violates one of the copyright owners’ exclusive rights. Imagery infringement may include:


• Using the image beyond the scope of a license or permission granted
• Recreating an image identically with another photographer
• Use of whole or part of an image without permission i.e. “mash-up” or derivative work
• Art rendering, where someone adapts an image without permission

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Win two free tickets to attend the Bees Awards on May 3rd in San Francisco

To enter, just download an image or purchase a credit package from Cutcaster over the next 4 days and you can win a ticket for you and a friend (valued at over $500) to attend the prestigious Bees Awards next week on Cutcaster. Hurry only three lucky winners will be selected. And, even better, here is discount code for 10% off your image or credit purchase: BEESAWARDS

Winners will be emailed two free tickets this Sunday. Cutaster is proudly one of the Bees Awards first sponsors. The Bees Awards is an completely unique and sold-out Awards Ceremony that recognizes those communication professionals working within international social media marketing and advertising. Everyone is welcome to attend and enter the contest by either downloading an image at Cutcaster or buying a credit package.

To download an image or purchase a credit pack, visit Cutcaster today. For more information on the Bees Awards visit their website.

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Jim Pickerell, Stock Photo Guru, Analyzes Cutcaster’s Picture Buyer Survey

A few weeks back, we posted the first part of our stock picture buying survey. T

he response to the release of information on photo buying habits in the stock industry was great to hear. Many people sent us emails or posted on forums saying how much they appreciated a stock agency sharing information and shedding light on an industry that doesn’t have a lot of publicly available information. One email we got was especially helpful and raised questions we felt could be clarified so readers could do more with the results.

Jim Pickerell, stock photo analyst

"Stock Photo" Living Legend

Jim Pickerell is a stock photo “guru,” whose savvy analysis of industry data and experience in the stock photo business stand up to just about anyone’s around the globe. From the information we shared with Jim, he dug through and analyzed our survey results. Jims’ insights helped our team re-sort the way we arranged the data we had collected and better understand what the data was actually telling us.

Below are portions from an email, we received from Jim, along with additional information, we are releasing today to help others make their assessment of the numbers and data. We didn’t want to add too much opinion below but wanted to share Jim’s thoughts (with his permission of course) and add some more background on the data and panelists. This market information on picture buyers and their habits is even more useful now to those studying the size of the stock photo market and the people who work in it.

Jim Pickerell (Jim):
I presume the respondents to this survey are all from your customer base, and not necessarily a good cross section of microstock customers as a whole (I’m not sure how anyone other than iStock or Shutterstock would ever get such a cross section.)

Cutcaster Response (CC):
We wish they were all current Cutcaster customers but that is not entirely accurate. While we did send the survey to a list of our buyers at Cutcaster, the list encompasses a cross section of buyers who have signed up at Cutcaster, contacts from Adbase (Adbase is a email service provider that has lists of creatives across multiple industries in North America who use creative imagery), image users on 3rd party sites, picture buying forums and individually emailing buyers we know to ask them to participate. Their professional backgrounds covered most industries. Almost all responses came from image buyers in North American with the next largest group being South America and the UK.

Jim:
It is interesting to me that such a high percentage of the respondents (25.3%) are involved in book, magazine or newspaper publishing. I would think that for the microstock industry as a whole that percentage might be somewhat less, although these people may use a large quantity of images.

CC:
We made the same assumption but your observation might be changed by our response to the answers we gave above regarding our survey pool. In addition, the percentage could change as we add people who answered the question with “Other” into industry categories that their job would place them in even if they didn’t click off that industry. Some photo researchers who would work with multiple industries might have thrown this off slightly. We didn’t poll the respondents regarding their use of royalty free vs rights managed but we assume they are using a mixture of both of just RF. Also we think some of the higher end buyers who didn’t know about microstock and the more affordable microstock imagery are starting to find these new agencies and pricing models and moving their licensing dollars to those companies.

Here is a cross section of some of the resources that users who answered that they were invovled in the used these agencies when sourcing information. You can see how much Getty and Corbis dominate and that’s to be expected. The question asked, “What are your top three resources for finding stock photos?” and each row shows one responders’ answers.

Getty Images iStockphoto Alamy Images
Getty Images Shutterstock Alamy Images
Getty Images Corbis Veer Alamy
Corbis iStockphoto Cutcaster
Getty Images Corbis Alamy Images
Getty Images Masterfile
Getty Images Corbis Alamy Images
Corbis Alamy Images SPECIALTY PHOTOGRAPHERS
Alamy Images Corbis Shutterstock
Getty Images Corbis Cutcaster we use many
Getty Images Corbis Google Image
Getty Images Corbis Google Image iStockphoto Alamy
Getty Images Corbis iStockphoto Alamy
Alamy Images Shutterstock Granger

Jim:
It would be interesting to come up with a total number of times a year these people purchase images compared with the number of times for “graphic design firms” and “Freelancer Ad/Graphic”.

CC:
We like your thinking here and will re-sort the data into that view you asked about. Scouring over the responses, it appears the publishing industry is buying a larger amount of images at varying prices but more infrequently versus the “graphic design firms” and “Freelancer Ad/Graphic” companies who download a lot images in smaller numbers and at lower prices throughout the year.

Jim:
One of the big questions is how much small graphic design firms and freelance graphic artists are driving the business. My guess is that the combined total of the 26.6% of respondents are mostly 1 to 4 person shops and that they purchase imagery a very high number of times per year. (It would be great if you have some type of breakdown of how many images these people used annually.)

CC:
From what we can see it appears you are correct. We can re-filter the data to see what we can come up with regarding smaller businesses driving the market changes.

Jim:
Getting back to the publishers if there is any way to determine how much imagery they are using it would be great. Are they all using more than 50 images per year, or are they only going to microstock sites 2 or 3 times a year. If there is good reason to believe that this group of customers is representative of the industry as a whole, and that they are using a lot of images it says a lot about what the future holds for the traditional licensingmodel.

CC:
Here is a sampling of the first 15 results based on pulling some of the information out of our excel sheets. It first shows how many times a year they are buying an image and then how much on average do they spend per image. This appears to be representative of the entire panelist group who responded that they worked in publishing.

1. More than 50 times per year > $101 to $250
2. More than 50 times per year > $101 to $250
3. More than 50 times per year > $101 to $250
4. More than 50 times per year > Over $250
5. 3-10 times per year > $101 to $250
6. More than 50 times per year > $101 to $250
7. More than 10 times per year > $51 to $10
8. More than 10 times per year > $101 to $250
9. More than 50 times per year > $101 to $250
10. More than 50 times per year > $51 to $100
11. More than 50 times per year > $101 to $250
12. More than 50 times per year > Over $250
13. More than 50 times per year > $101 to $250
14. More than 50 times per year >$101 to $250
15. More than 10 times per year >$101 to $250

Jim:
Another thing that is very interesting is who the 21.3% of “other” buyers are. I would have thought you would have covered virtually everyone in all your other categories of use. More of an explanation of who is in this category would be helpful.

CC:
Here is a list of just a few of the job titles that survey respondents used to describe their work. When we dug back over the results from other we realized that some of the respondents could have been grouped in some of the other industry categories and some photo researchers could be lumped into other groups. Below is a short list of some of their responses for other to give you an idea:

1. Occasional buyer small projects
2. Writer/blogger
3. Building my own, small niche web sites
4. Gift Giver
5. Broker buying and sellings businesses
6. Freelance Photo Researcher for book publishers
7. Home entertainment – make DVDs
8. Marketing firm
9. Law Firm
10. TV/broadcast
11. Corporate in-house design unit
12. Record Label
13. Interior design and graphic design
14. Self-employed
15. Wholesale Beverage Distributor

Jim:
I am surprised that the “government, etc.” category only had 4% of the respondents. I would have thought this group would have been much larger.

CC:
Same.

Jim:
53.3% of respondents say they typically spend more than $51 per image. This may be true of your customer base, but it is certainly not true of all microstock customers. Maybe you are only attracting the high end customers. If that is true then it is certainly something that needs to be taken into account when considering the overall survey results.

CC:
We don’t only cater to microstock customers because photographers and designers can set their prices at Cutcaster so that is why we believe you will see a broader cross section of industries and spend rates across the board.

Thank you to Jim for providing his insight and letting us respond on our blog. We hope this helps those who want to learn more about he stock photography marketplace in general.

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