Category Archives: Photo Industry News

Editorial = Newsworthy

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Cutcaster is always seeking good editorial work, but we know that sometimes there is a little confusion about what “Editorial” means.

Editorial photography should support the printed word. Editorial images need to have a tale to tell, like the image above, from the 2011 Cairo protests. The man central to the image seems to have a bandage around his head, we wonder how he was hurt, what he is reading, and it draws us into the story of the protest.

Editorial doesn’t have to be purely documentary. The image should tell a story, but that story doesn’t have to completely rely on the central subject. The mood of the lighting, the colors, the composition and the set or background can and should also help to tell the story.

Editorial can be news, advertising, commercial or fashion.

  • The most interesting fashion images are usually editorial and Digital Photography School has more information on how to set up that kind of shoot.
  • Commercial editorial style captures the client in the context of their work, and tells the story of what they do.
  • Advertising tells a story that will help sell a product.


Where your Photos and Illustrations come from does Matter!

With the ease of Google image search, and the millions of photos and illustrations just one click away from an easy download, why should anyone pay for stock photography? The reason is simple, and important: if you purchase a stock photo or illustration, you are also buying the license to use that photo. Grab something off the internet and you may be violating a copyright, and putting your blog, website, marketing campaign or other project in jeopardy.

Educate yourself about creative commons licenses to get a grasp on the various legal uses of the images you need for your work. All the images available on Cutcaster are royalty-free, giving you broad leeway in how you can use the image. Once you’ve paid for a royalty-free image, you can use it for nearly any purpose. Check out the “Royalty-free” section on our FAQ page for more information.


Metaphors and Magic: Special Effects Photography

In stock photography, “trick photography” or special effect photographs are very useful. They can evoke metaphors and when placed in a specific campaign they can take on meaning that a more straight forward photograph cannot. Plus the ‘off’ or strikingly otherworldly images pull in the viewer, pique curiosity and hold the attention of customers longer than a more simple image.

While it’s possible to create special effects with Photoshop, it can be hard to make it look eal. Check out Evan Sharboneau’s book on simple trick photography techniques, Trick Photography & Special Effects, to create more realistic looking special effects with your camera.

Tech Tip: Using Curves to make a Photo fit your Style

Photoshop curves is a powerful tool for photo editing and can be used to create greater contrast, change the color balance, bring more light into a photo, or darken it to change the mood of an image. Master it and you can come up with settings that mimic vintage film or other photography styles. Check out this detailed guide from the online learning community for photographers, Cambridge in Colour to get the most out of curves!



Wednesday Tech Tip: Photographing Pets

Cutcaster is always looking for great animal photos. Cute pets in funny, anthropomorphic poses are always popular, but they can be hard to capture. As any photographer knows, children and animals are the most challenging subjects.  Animal photographer Carli Davidson talks about her experiences and shares tips for better pet photography in this video:

Tech Tip: Google Glass


Photo District News has a thought provoking article about using Google glass to take photographs of everything we see, including people. While few have access to this new technology, it does bring up some of the issues street photography has always had including issues of privacy. It’s a brave new world of photography out there, how are you experimenting with it?

Wednesday Tech Tip: Architectural Photos

Buildings are hard to capture- the size, reflective surfaces and windows, and sometimes awkward angles from below make them tough to shoot. has 6 Tips for Better Architectural Photos and we would add to those tips the list of properties and objects that are alleged to be covered by trademark or contract and that may be challenged if you sell a photograph of those properties and objects. The full list can be found on the Picture Archive Council of America website. It is terribly frustrating to spend time and creative energy on a photograph, only to find out the photograph is unusable and unsalable.


Wednesday Tech Tip: Recharge your love for photography

Photography love

We all get to a point where we are feeling uninspired, when we feel like our photography brain could use a jump start. This exhaustive list of 54 Reasons to Love Photography in 2013 from will recharge your creativity and love for the art that helps make Cutcaster run.

Check it out, take it in and Fall back in love with photography. Then get back out there and shoot (and, of course, submit to us!)!

Wednesday Tech Tip- Keep Learning

??????????????????“You are always a student, never a master. You have to keep moving forward.”- Conrad Hall 

There is always something new to learn, especially in the world of modern photography, but we don’t always have time in our busy schedules to go to a school or studio and take a class. However, because of the advancements in e-learning, often we can learn at our own pace, wherever we are!

Some of the best photography e-learning sites are:

Udemy - studio lighting, wedding photography, DIY lighting setups, both free and reasonably priced classes.

Skillshare - wide variety of classes, general and specific from headshots to photoshop and fashion photography to “urban explorer” photography.

Lynda - Lists classes by skill level and features  both commercial and creative photography classes, plus end user classes that can help you to know how people use photography in their work and designs.

If you have something unique to teach, these sites are also looking for content!

 Don’t forget to refer your friends.  We have an excellent referral program!

Top 15 Highest Prices paid for a Photograph

This is a list of the highest prices paid for photographs (in US dollars unless otherwise stated) from Wikipedia. Pretty amazing to see some of the prices paid for these iconic images. Cindy Sherman’s photo “Untitled #96,″ shot in 1981, just become the world’s most valuable photograph after selling for a staggering $3.89 million at a Christie’s auction yesterday (it was estimated to be worth up to $2 million). Ms. Sherman’s photo moves “99 Cent II Diptychon” by Andreas Gursky to the number 2 spot, which enjoyed five years as the world’s most valuable photo after selling in 2006 for $3.35 million.

1. Cindy Sherman, Untitled #96 (1981), $3,890,500, May 2011, Christie’s New York.

2. Andreas Gursky, 99 Cent II Diptychon (2001), $3,346,456, February 2007, Sotheby’s London auction. A second print of 99 Cent II Diptychon sold for $2.48 million in November 2006 at a New York gallery, and a third print sold for $2.25 million at Sotheby’s in May 2006.

3. Edward Steichen, The Pond-Moonlight (1904), $2,928,000, Purchased in February 2006, Sotheby’s New York auction.

4. Dmitry Medvedev, Kremlin of Tobolsk (2009), $1,750,000, Purchased in January 2010, Christmas Yarmarka, Saint Petersburg.

5. Edward Weston, Nude (1925), $1,609,000, Purchased in April 2008, Sotheby’s New York auction.

6. Alfred Stieglitz, Georgia O’Keeffe (Hands) (1919), $1,470,000, Purchased in February 2006, Sotheby’s New York auction.

7. Alfred Stieglitz, Georgia O’Keeffe Nude (1919), $1,360,000, Purchased in February 2006, Sotheby’s New York auction.

8. Richard Prince, Untitled (Cowboy) (1989), $1,248,000, Purchased in November 2005, Christie’s New York auction.

9. Richard Avedon, Dovima with elephants (1955), $1,151,976, Purchased in November 2010, Christie’s Paris auction.

10. Edward Weston, Nautilus (1927), $1,082,500, Purchased in April 2010, Sotheby’s New York auction.

11. Peter Lik, One (2010), $1,000,000, Purchased in December 2010, Anonymous Collector

12. Joseph-Philibert Girault de Prangey, 113.Athènes, T[emple] de J[upiter] olympien pris de l’est (1842) $922,488, 2003, auction.

13. Gustave Le Gray, The Great Wave, Sete (1857) $838,000, Purchased in 1999.

14. Eugène Atget, Joueur d’Orgue, (1898-1899), $686,500, April 2010, Christie’s New York auction.

15. Robert Mapplethorpe, Andy Warhol (1987) $643,200, Purchased in 2006.

Not a bad days work if you sold even just one of your photos that made it into the top 15. Get a start selling your work at Cutcaster where you can sell your images for commercial or editorial usage to our picture buyers, who represent all the major industries using stock photos.