Category Archives: Advantages

Why you should choose Cutcaster!

3 Simple Reasons to Search Cutcaster’s Photo Library

First Class Photos.

Tap into a wide-ranging collection of editor-reviewed imagery, including professionally shot and user-generated photos, vectors and illustrations. Cutcaster adds thousands of pictures and clipart each day.

More bang for your buck

Our flexible buying options stretch your budget as far as your creative imagination. You’ll get flexible payment plans, discount codes for purchasing photo credits and broad legal protection against copyright claims.  Keep enjoying Cutcaster’s popular feature that allows you to do transactions by credit card without forcing you to buy credits in advance. For those of you who like the price savings of buying with credits, we will offer smaller packages of credits for your convenience.

Cutcaster makes it easy

You’re hands are tied enough with deadlines and budget constraints. Our plans are simple to understand and our site is easy to use. Just buy and use. We built a streamlined site with one hell of a search engine that puts all the images you want right at your fingertips – anytime of the day.

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COVER. EVERY. ANGLE.

It’s hard to know how to take that shot that will sell over and over again. We get a lot of similar images uploaded to us at Cutcaster. After reviewing one particularly large batch of similar images where it appeared as if the photographer just stepped back one foot for each shot while moving his camera slightly to the left, we almost had a photo reviewer jump out the window after she ran out of hair to pull out ;-)

Then, I stumbled across a great post at Photoshelter titled, ”How to make a photo editor fall in love with you” and a few things really stood out for me. Nice work PS.

One in particular was from Roberto De Luna, a Photo Editor at Time Out New York, who said, “A photographer that understands that I need verticals, horizontals, and SILO options stands a great chance of winning me over.”

This is the thought process that will help every photographer get into the mindset of his end user/buyer and something that needs to be thought about before you submit photos to a photo editor who has hired you or send to Cutcaster.

Cutcaster has always stressed the importance of editing images before submitting them to us so that the quality of the selection you upload is the highest possible. For example, if you are going to submit a series of images from the same shoot, it is best to submit a portrait, a landscape, a SILO option if appropriate and an obscure/conceptual angle from each subject area/shoot to reduce redundancy and vastly improve the user experience and visual quality of results when a buyer performs a search. Supplying too many similar images will be off-putting to clients and result in less sales because buyers won’t use our site to buy your images.

So it is wise to choose the images you upload carefully and not submit too many similars. Think, as you are shooting, what a buyer will need and be able to use. Plan it out beforehand and improvise as you are shooting. Try to shoot exactly what you planned out or was asked of you by a photo editor, and then shoot it from every angle possible. Up, down, from above, view from below, wide, close, inside and out, horizontal and vertical.  If you plan it out and can capture all that then your images will sell and show your buyers how hard you work.

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What is a comp image and does Cutcaster offer them?

A ‘comp’ (short for complimentary) is a free, low-resolution, watermarked version of Cutcasters’ images. Buyers will generally download comps to evaluate an image’s suitability in a particular creative project or to evaluate varying page designs.

‘Comps’ may also be used by photo researchers or photo buyers who are doing research or purchasing images for a third party and need to seek this party’s approval of the image(s) prior to purchasing. Comp images may not be incorporated into any finished products.

To download a comp, you must first login to Cutcaster and then the download will be moved to your desktop.

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Cutcaster Referral Program Update

Do you know photographers, illustrators or photo buyers who could use Cutcaster and would benefit from you telling them about the site? Cutcaster pays you money for referring potential members to the site who purchase new content or sell content in the marketplace.  Referring new clients to Cutcaster is a great way to pick up extra money without a lot of work. An affiliate is anyone who is referred to Cutcaster after clicking on one of your Cutcaster affiliation banners or links that we provide to you within your studio.
How does it work?

From your MyStudio page, click on the “Referral” tab. There are three options you can choose from: Affiliates, Invite a friend and Earnings. When you refer a friend to the site who buys content or refer someone who has uploaded content, which is bought on the site, you accumulate money.

Here is the deal; the referring member will be rewarded by getting commission in the form of cash on all the transactions of their affiliates for the next 2 years. The affiliation program rewards any member of Cutcaster for any sales and purchases made by their affiliates. It’s a win-win situation for all of us. You get to be the first to introduce people to the first dynamic content marketplace and they’ll be impressed by the quality of the images, clipart and illustrations.

The referring members’ revenues are calculated by a percentage of Cutcaster’s commission from each transaction for the affiliate. Cutcaster pays 10% of the buyers’ transactions and 5% of any of the sellers’ transactions for 2 years of when they sign up. (Content Sellers commissions/royalties do not change as a result of the affiliation program). We will show you the total earnings from this referral program for both the buyers and sellers in the Earnings section.

Cutcaster checks to make sure all new referred members are legit. The new user has to enable their cookies and make their first purchase within 14 days of signing up or we won’t be able to send you the credit for the referral. Referring members may receive rewards from an unlimited number of affiliates in their account. The referring member cannot be his own affiliate but nice try.

An Affiliation link is an Internet hyperlink or web link pointing to the Cutcaster website with a member’s reference id. The reference id is a unique code assigned to every member of Cutcaster. You can find those links and banners under Affiliation in your studio.

Once you click on the “tell a friend” TAF tab, you can enter the person’s contact information and send them an invite. There is no limit to the number of new users you can invite and the amount of money you can make from referring them.

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Cutcaster’s Photo Pricing Algorithm – How to price stock photography?

Ever wonder how much one of your photos or illustrations is worth? What you should charge for a great stock photo? Should the price of a stock photography license change depending on the image or buyer? If you charge too much will that scare away all the photo buyers?

Outside of a stock photography agency telling you what they are going to charge their photo buyers for a stock photo license or a buyer telling you directly what they want to pay, it’s hard to know what to charge for a stock photo. You can look at your costs, the uniqueness of the image or how the stock image will be used and come up with a some idea for what to charge. There are also some photo pricing tools for stock photography out there but most you have to pay for or, worse, are outdated.

So Cutcaster introduced it’s ‘photo pricing algorithm‘ and ‘bidding for content‘ features to help sellers use get the most revenue in return per image and buyers find the best deals for stock photography. The pricing algorithm and bidding for photos feature are the cornerstones of Cutcaster’s dynamic content marketplace which provide sellers total control over how much they want to charge for a license to use one of their stock images. Below we will explain how the Cutcaster Pricing Algorithm works.

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What is the Cutcaster Pricing Algorithm?

Cutcaster’s proprietary pricing algorithm maximizes your content’s earning potential by changing it’s price to match the demand in the marketplace. The revolutionary pricing algorithm is the first of it’s kind in the stock photography industry. The more demand for your stock image, the more you should be paid for it.  The algorithm is based on image metadata, search variables surrounding your content and how your file stacks up against similar content in the Cutcaster marketplace so we can understand better what the buyers are willing to pay and how to price the content in the future.

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How does the photo pricing algorithm add dollars to my bottom line?

Just like how the price of a company’s stock on an global stock exchange is set through the interaction of buyers and sellers, we wanted to create a similar marketplace for a piece of digital content.  If the price moves too high and nobody buys or views your content, well, the price will come down. If there is a high level of demand for your content, the price will move up and you as the seller should be able to capture a higher price for it.  What the algorithm accomplishes for you is the automation of this process across your entire inventory of content. So with very little effort, you can feel confident that your work is being sold at the right price and you are getting the most return per image.  If the price is set to high, well that is where the buyer can bid on content and show you what price they are willing to pay. At Cutcaster, we want our content contributors to spend their energy being creative.

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How does it work?

It’s actually pretty simple.  You have the option to set your own start price and let the algorithm work its magic from that price.  To set the start price you may want to look at your costs regarding the production of the photo, how it has sold in the past, the uniqueness of the image or how the stock image will be used (in Cutcaster’s case it is royalty free) and come up with a some idea for where you want to start the photo’s price. From that price the algorithm will go to work. Alternatively, you can use the algorithm default starting price, which will look at the image’s metadata, the keywords, the description, similar content in our marketplace and other pertinent information to get a fair start price. Once the file is approved by our editors and released into the Cutcaster marketplace, the price will fluctuate depending on the demand for that particular image.

The formula is flexible and will/can be modified. Feel free to let us know if you think there’s room for improvement or other variables we should consider when evaluating your prices.

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Free Photo Research from Cutcaster

Let us turn your words into picture perfect photos that beat your expectations and save you money and time.

We know when you do something yourself you will do it right and it is hard to trust someone to do research for you, but why not leverage our free photo research and delegate it to us for a chance to show you what we can do.

Need an extra set of hands, eyes and team members to help you find the perfect image you are looking for. Pass it on and hand it over to Cutcaster.

We can easily integrate into any team environment or unique workflow that you have. Let’s have a brainstorm session and uncover eye-popping imagery for your brief.

To save you time, we offer a free picture research service at Cutcaster, in order to help you better locate images you might never have found yourself.

Cutcaster employs a team of highly trained photo and vector researchers who know our collection better than anyone else. If we have it, they will find it for you.

Save hours in your day by letting us do some of the image research for you. We will often turn research around in an hour or less and larger ones take us less than 24 hours.

Are you interested in free photo research? Send us what you are looking for by submitting your photo requests here or email research@cutcaster.com for more help.

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“Content is King” but “Process is Queen”

“Content is King” but “Process is Queen” for anyone working in the publishing world. At Cutcaster, we work tirelessly to understand your unique workflow so we fit seamlessly into your photo buying process and make purchasing the best content with all the rights you need easy.

Knighthood

Our royalty free extended licenses are a one time payment for world-wide, in perpetuity and non-exclusive rights that include multi-seat usage, licensing rights for images on products being distributed and/or sold, an unlimited print run and come with IPTC metadata embedded in each file so you have easily find it later and don’t have to re-license it.

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We know that downloading photos with a credit card or site credits are not always ideal, so we offer both of these options as well as the ability to request an invoice within our corporate accounts. If you need some free photo research done, just ask and we will send you a custom lightbox with just what you’re looking for.

Orange Frog

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12 Commandments of Keywording your stock images and vectors at Cutcaster

The 12 Commandments of Keywording success according to Cutcaster ;-)

1. You only need between five to fifteen (5-15) keywords. Twenty (20) would be the most you ever really need. Better tagging means better search results, bringing in more users, which means more sales for your images at higher prices then other sites. We would rather have fewer files that have better keywords than more files with plenty of irrelevant keywords

2. Keywords need to be separated by a comma. Compound phrases need to be separated by a space and then surround by commas. You don’t need any quotation marks.

3. You can add ONE SET of location tags. Avoid using locations as tags unless there is something in the photo that makes its location recognizable. Not a seagull in the blue sky.

4. Remove all the keywords that are obviously not in the images

5. Remove tags that could be tangentially related, but aren’t really illustrated well by the photo. i.e. picture of cat, adding in “mouse”

6. Remove tags that are related to the photo, but so vague that no one would ever use them to search.

7. Take a few of the choice words and make them far better by turning them into a phrase

8. Don’t “stretch” your tags into irrelevancy, in order to generate more hits for an image. This can be very frustrating for our users, who tend to search literally.

9. Figures of speech, nicknames, slang, metaphors and metonyms can create a ton of problems in a search engine. Please don’t use them. The reviewers will add them in if necessary.

10. Proper Names and Catch Phrases — Don’t Break Them Up. If you have a keyword that is either a very common set of two words, or is a proper name, enter it as is. The search engine has the ability to recognize many phrases that operate as a common term but contain more than one word, such as “hard drive,” “hot dog,” or “White House.” It also recognizes the names of many public and historical figures.

11. You do not need to type in ‘car, cars’ to cover the singular and plural versions of a noun. Type in only the one that is more accurate for your photo. If there is only one car, type in “car.” Your image will come up in a search for both car and cars, but it will be ranked higher if the plurality matches what the buyer searched for.

12. Be as literal as possible. Describe just what is in the images.

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One Image Pricing Strategy for Photo Contributors to maximize revenues

From a Cutcaster contributor in an emai to our support-

“How I price my images on high paying sites? At Cutcaster, we can price our own images. So how do I go about picking a price for my images out of mid-air?? I find the best way to price them is based off of the prices at other agencies (non-subscription – ppd).

Once I have gotten an average of the other agencies pay-per-download prices for my images size, I then undercut the price. I cut the price because Cutcaster pays 40% (non-exclusive) or 50% (exclusive) royalty, as opposed to 20%-35% that other agencies payout. So, not only am I giving a lower price to buyers, but I am also taking in a high income in most cases. I can even take a few of my extras and submit them exclusively to Cutcaster for 50%, which is great.

Since Cutcaster does not have a subscription, I do not have to worry about comparing the prices to other sites that do have subscriptions, as obviously, Cutcaster is not targeting subscription buyers.”

Test it out yourself and see how the strategy works. Let us know what other strategies you have been trying out for selling your images and stock photography.  What’s your strategy for your portfolio and how you sell?

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The Advantages of using Cutcaster photos and vectors for your next project

Part 1.

1. Exclusive and Authentic Looking Images

Cutcaster offers royalty free stock photos, user generated images and vector illustrations for use in advertising, publishing, web design or whatever need you may have for our unique content. We are an untapped source of user-generated photos and vectors that can be licensed royalty-free for between $5-$15.

2. Flexible Ways to Pay and Buy

Buyers have multiple options to purchase content immediately at the listed price using any major credit card, Cutcaster Credits (discounts offered on multiple credit purchases) or by requesting invoices through our simple to use purchase order system (we can send the invoice by snail mail or email, whatever you need). If a buyer chooses, they have the option to “name their price” by bidding on content, which a seller can quickly accept, reject or re-submit a new offer back to the interested content buyer. It’s your choice.  You can pay the price that is listed for any file or “name your price.

3. The Most Relevant and Reliable Search Results

Stop wasting your time.  Try a search on our site and then try a search on one of your “regulars” and then let us know which one is better, faster and saves you more time.

4. Provide Guaranteed Rights and Fully Cleared Content

All files at Cutcaster have the required model and property releases, been scoured at 100% for copyright or trademark headaches and reviewed once and most times twice by our experienced photo editors in our review queue.

We’re always listening to your needs and have made our Corporate Accounts one of the most flexible and streamlined purchasing system in the content licensing marketplace today.  All of Cutcasters’ clients have special needs that we are happy to meet and customize our “Download Manager” display to best meet your expectations, tight schedules and lean budgets. Our Download Manager gives you the easy to use features and structure necessary to get the most bang for your buck and save time across your whole organization all in one neatly organized account.

Ladies and Gentlemen…Start your engines

Starting a corporate account at Cutcaster is completely free and takes only a few steps.  Go to our corporate accounts page at and complete the quick registration process.  If you need help, email help AT cutcaster.com. When you sign up you will get an email to verify your account, which you will need to activate by clicking on the link within that email. Cutcaster will monitor all corporate account signups and there is an approval process that takes a few hours.

Cutcaster has a dedicated Corporate Accounts team that is ready to answer any questions you have or assist in creating your account.

Email – corporateaccounts@cutcaster.com

Business phone – (215)-688-2751

Skype contact – johnnywgriffin

Twitter – @cutcaster

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