Wednesday Tech Tip

Making-of-Replichrome-Infographic1Replichrome: "Better Photography Through Science".

Totally Rad! has created what they and others are touting as the best analog film emulator available, featuring 134 presets to bring a classic film look to your digital photography. It's a pretty awesome and nerdy story:   "To develop Replichrome Film for Lightroom, we collected the most popular film stocks in the world, then shot that film in every lighting condition with every camera we could get our hands on. Next, we scanned our film at some of the best labs in the country, on both Noritsu™ and Frontier™ scanners (because true filmophiles know that makes a difference!) Using that test data, we developed presets that are truly accurate with all cameras, in both Lightroom and ACR. In short, we did what they said couldn’t be done."