Are you a photographer who struggles finding new and retaining past
clients? Do you need ideas for marketing yourself, your
photography, and your business? We put together a few tips and
tricks you can try out to help you find new customers as well as
improve your customer retention. The suggested tips below will give
you a start for how you can restart and re-energize how to grow
your business. Always find and use only the marketing techniques
that fit your style. Some of the below tips may not be for everyone
but they have worked for some and could be evaluated in your
specific case. After you try some of them out in your photography
business, you can sit back and evaluate their effectiveness. This
one is easy for most. Always have your camera and your business
cards ready when you leave your house. When people see your camera
it is an easy way to start a conversation. The key is not being
shy. You are your best promoter. If you can tell someone about your
photo business and hand out a business card to at least a few
people on the street each week, you will start to find that some of
them turn into clients. 1. Keep your clients happy by sending
"thank you" cards to them with discounts and referral incentives.
This gives them an extra reason to use you and speak about you with
their friends and colleagues. Maybe even send them a surprise gift
that is small but thoughtful. 2. Snap photos at local events with
the permission of the organizers. Get your name and website address
out there by handing cards out and as an added bonus raffle away
one of your prints or services during a contest or drawing at the
event. This is a great way to collect names, addresses, and emails
for all the non-winners for future business. Make sure that those
who enter the raffle or drawing know that they might hear from you
by email or phone by adding a sign to your fishbowl entry bucket.
3. Use Facebook ads or create business fan pages to target local
clients and get the word out about your photography business. If
you create a Facebook fan page you can share/tag images, relay any
photography specials you have at the moment, and interact with your
- Give free artwork and photographs to doctors offices, hair
salons, baby boutiques, etc. Include a small sign and/or stack of
business cards. Stop by occasionally to leave more cards for
- Blogging – blog each session that you do. Those photographed
will spread the word so friends and family can see the images.
- Use referral cards – hand these out with every order so your
past customers can spread the word easily for you.
- SEO – if you come up on specific photography searches for your
area, potential customers will find you. Get your name, website and
email listed on all the free photographer databases online.
- Get your name, website and email listed on all the free
photographer databases online.
- Have different business cards for your different specialties.
If you do more than one type of photography, have cards for each
type, so you hand out cards specific to the interests of the person
Motivation/Other tips and ideas…
- Figure out how much money you ultimately want to walk away with
from a shoot. If you have, say, three packages available, use that
amount as your mid-priced package. Then, for your first package
(the package you want the customer to see first) price it much
higher. The third package will be your lowest priced package, but
will be bare bones. This way you sort of subconsciously funnel
customers to the package and price in the middle.
- Don’t list prices on your web site. If you do, you’ll just be
another photographer in the list for them to choose from and
they’ll likely go with the best deal. You want the potential
customer to call and connect with you. Have them select you because
they want “you” to be the one to take their pictures. (I know some
will disagree – but it is something to consider)
- Do a little each day. Rather that just one big marketing
campaign, provide steady, consistent, and quality photography and
service. It will win people over – one day at a time, one person at
- KNOW your target market. Know their ages, their income levels,
their interests and hobbies, and what makes them tick. You as a
photographer do not have to be in your target market. Know your
target customer’s habits. Where can you best reach them? Is it
Facebook (seniors), mom’s clubs, wedding shows, displays in the
mall? There’s no right answer – it varies depending on who your
ideal client is.