Picture Buyer Stats Released - Market Information for Online Image Users
When we decided to re-design and re-write the code for the new Cutcaster site last year, we knew we needed first to get a better idea of who was using Cutcaster, what was their process for using royalty free image libraries and how we could better serve them once we released the new site. Listening to what they told us led how we built Cutcaster and was a valuable undertaking not only for us but we felt that it would be really helpful for our Cutcaster members and the industry in general. Over the past year, we surveyed some of the largest and smallest image buyers using Cutcaster or in the stock photo and clipart industry to learn more about their image buying habits, demographics and photo needs in general. In an effort to provide our users and readers with details that can help educate and improve their sales, we are releasing what we have learned from the buyer surveys to the community at large. Over the next two weeks, Cutcaster will be releasing a large amount of data from our picture buyer survey to help those interested in the stock photography market or using Cutcaster. If you use this information please link back to Cutcaster (http://cutcaster.com or this blog post). The survey was completed by 344 image users mostly in the US and Canada who use royalty free or rights managed images. The following results were collected from their responses. Note: Click on the thumbnail images to see the survey results in a larger window. [caption id="attachment_2782" align="aligncenter" width="300" caption="What category best describes the type of company or organization for which you work"]Chart for What category best describes the type of company or organization for which you work[/caption] The above shows what type of individuals, companies or industries are buying images at Cutcaster. [caption id="attachment_2783" align="aligncenter" width="300" caption="When purchasing digital images and illustrations, which of the following activities do you perform?"]Image buyers role at company[/caption] The above chart shows what role the image buyer plays in their organization's decision making process for searching, obtaining pricing, purchasing and approval process for using Cutcaster. It will give you an idea for what type of decision makers are coming to Cutcaster to find images and download them on behalf of themselves or their firm. [caption id="attachment_2784" align="aligncenter" width="300" caption="How many people work at your company?"]How many people work at your company?[/caption] The above chart shows the average size of the firm that a buyer works for. [caption id="attachment_2786" align="aligncenter" width="300" caption="How frequently do you purchase stock photography in a typical year?"]How frequently do you purchase stock photography in a typical year?[/caption] How frequently are image researchers or buyers downloading royalty free images or clipart per year. We can see that a very large percentage of responders said they license more than 50 images a year. [caption id="attachment_2787" align="aligncenter" width="300" caption="Image buyers annual budget"]Image buyers annual budget[/caption] Check out how much a typical picture buyer spends on a single image or clipart download from a stock agency. The above chart shows image buyers spend per single image. Remember that this includes both royalty free and rights managed licensing (as well as free). Next week, Cutcaster will release more information regarding what decisions go into choosing an agency / image library, what picture buyers like most and least about their stock agencies they work with currently and what things image buyers want to see an agency do but aren't at the moment.