The 12 Commandments of Keywording success according to Cutcaster ;-)
1. You only need between five to fifteen (5-15) keywords. Twenty
(20) would be the most you ever really need. Better tagging means
better search results, bringing in more users, which means more
sales for your images at higher prices then other sites. We would
rather have fewer files that have better keywords than more files
with plenty of irrelevant keywords
2. Keywords need to be separated by a comma. Compound phrases need
to be separated by a space and then surround by commas. You don't
need any quotation marks.
3. You can add ONE SET of location tags. Avoid using locations as
tags unless there is something in the photo that makes its location
recognizable. Not a seagull in the blue sky.
4. Remove all the keywords that are obviously not in the
5. Remove tags that could be tangentially related, but aren’t
really illustrated well by the photo. i.e. picture of cat, adding
6. Remove tags that are related to the photo, but so vague that no
one would ever use them to search.
7. Take a few of the choice words and make them far better by
turning them into a phrase
8. Don’t “stretch” your tags into irrelevancy, in order to generate
more hits for an image. This can be very frustrating for our users,
who tend to search literally.
9. Figures of speech, nicknames, slang, metaphors and metonyms can
create a ton of problems in a search engine. Please don’t use them.
The reviewers will add them in if necessary.
10. Proper Names and Catch Phrases — Don't Break Them Up. If you
have a keyword that is either a very common set of two words, or is
a proper name, enter it as is. The search engine has the ability to
recognize many phrases that operate as a common term but contain
more than one word, such as "hard drive," "hot dog," or "White
House." It also recognizes the names of many public and historical
11. You do not need to type in ‘car, cars’ to cover the singular
and plural versions of a noun. Type in only the one that is more
accurate for your photo. If there is only one car, type in “car.”
Your image will come up in a search for both car and cars, but it
will be ranked higher if the plurality matches what the buyer
12. Be as literal as possible. Describe just what is in the images.