Well… I made it.

Cutcaster is now officially bi-coastal. We have extended our reach to include a San Francisco office as well as our “Big Apple” one and as I sit here looking out at the Golden Gate bridge from my new home, I wanted to touch on a lot of great things that have been happening since the move.

We will be introducing a new credit purchasing system and the availability of corporate accounts for large buyers who want to be invoiced at Cutcaster over the next week. These new payment options are in addition to being able to download content by credit card over the site.  Keep an eye out for this next week and if you are interested in a corporate account or more details, email john@cutcaster.com.

We just introduced coupons and discounts for buyers. As a thank you, here is a code for 25% off your first or next Cutcaster purchase.  Use it yourself or send it to a buyer with your referral codes so they can try out the site and you get credit for sending them. 

Here is the code you enter upon checkout- FTCS25OFFCutcaster

Need ideas for your next shoot or want to know what is missing from the image marketplace.  Check out: Image Requests – Show us Your Creative Minds or this to see where there are holes in the image market that can be targeted and filled by your next shoot: Conversation with Large Informed Buyer.

Keywording. We need your help. Can you please go refine your keywords from your studio page if you have not and make sure they are specific to what is in the image or illustration?  Here is a link for how to keyword better at Cutcaster so you have more sales: Keyword tag requirements help and a link for how search works so you can tailor your keywords: Advanced Search tips at Cutcaster.

 

Join the debate on extended licensing and how we should set it up: Extended Licenses = Print Run and Seat Restrictions.

 

Don’t forget about our referral program where you can make more money just by referring people.  Log into your studio and click on the “Referral” tab to learn more. 

 

Are there features you want us to build?  Let us know here: Feedback/Bugs.

 

Can you help us with a survey we are conducting for photographers?  I will post the results of this anonymous poll once we are done so you can see the answers. 

 

And finally follow us on twitter, myspace or Facebook  if you are not already.  We want to stay in contact with you so connect with us.   

Best, 

 

John and the Cutcaster Team

 

 

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I received this email yesterday from a Cutcaster contributor. With all that is happening at Facebook with regards to ownership of posted content on their website, I thought I would respond. This email is the body of the email,

“Maybe this is overreacting but with the uproar over Facebook’s terms of service changes and in spite of their decision to revert to the old TOS, could you perhaps please clarify somewhere (blog?) your position on what happens to uploaded material and especially in the event someone cancels their account?

I’m very satisfied with where Cutcaster is going but am now sitting here second guessing myself on having high res. images “out there” now that a trusted service like Facebook has comprised that trust.”

I told the user this.

Bottom line is YOU own the content. It’s yours. Not Cutcasters. A lot of it I wish I was the owner of it because it is so well done but YOU are the owner and you can choose to do with it what you like.  Cutcaster and I have no ownership over it at all.  Not one iota.  If you close your account I have no rights to hold it, use it or keep selling it. I am sad to see you and your content go but that choice is yours and there is no restrictions on how long you need to post your content at Cutcaster or time period that I hold the content.  You have the choice to upload and remove content at your convenience.  In almost all cases, I will pay the user if I use one of their images in our marketing efforts to be fair even when in the terms of the contract I can use it for promotional purposes.  I just think it is fair that I have to pay for it when I use it.

If we ever do change the terms, I will make sure I post the changes before they are made in the forums, blog and in a newsletter and won’t do any changes until it has been fully explained and discussed with the Cutcaster community at large.  I’m just as sick of seeing sites that change terms “mid-game” without telling anyone and under the shadow of darkness.  That is totally unfair and will never happen here.  This site is as much mine as it is yours so I make this promise that any changes will always involve the feedback from any member that raises their voice. Comments are welcome.

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Hello Everyone! I am preparing to send a large buyer a lightbox of images and vectors for a project they are working on. He wants to see what types of images we have that could match up with the following book covers. You can use your imaginations to find files that conceptually or symbolically could work for these book titles. If any contributors have pictures that could be used with the following book titles, can you please upload them to the site and direct my attention to them. (I’ve included a hyperlink on the ones that have a book cover to show what the publisher is looking for):

Business Ethics by Stephen K. Henn (notice how there is lots of copy space for the title at the top of the buildings)

Full Throttle by Gregg M. Steinberg (notice how the speedometer is going on full)

Wrench in the System by H. Hambrose

Intuitive Manager by Eugene Sadler-Smith (sorry, don’t have a cover for you because the book hasn’t been released yet – but lets see what you can come up with!)

Space Exploration for Dummies by Shana Priwer

Gre test for Dummies

Trading for Dummies 2nd Edition

Reconnecting by Joseph J. Luciani

Fire Your Therapist by Joe Siegler (sorry, don’t have a cover for you because the book hasn’t been released yet – but lets see what you can come up with!)

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Recently we had a conversation with a large and very informed buyer.  We wanted to pass along these nuggets of wisdom and knowledge (these are shorthand notes to help you the reader):

 

Looking for more diversity with university and middle school students.  For school kids, they need different types of schools…urban, public, etc and avoid trendy clothes and looks if they take off uniforms.

 

Need plenty of older and younger, not a lot in the middle.

 

Wood working class was too posed, and needed to have safety gear.

 

Too many posed shots and not enough looking like they where engaged.

 

School kids form other cultures like South America.

 

Looking for more disabled, not just the elderly, but all types of disabilities with them doing every day things (not focused on the disability).

 

Native Americans living in every day life with demographics in keywords

 

Need more photos with minorities in them and to be keyworded with the word ‘minority’ because this is a popular search term.

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Having trouble designing your very own website….fear not my brave friends, we have some nice links for you to make your website building experience fun instead of frustrating!

 

But first, if you just don’t have the time or don’t really care to know how to build your own and just want an easy, ready to go platform to display your lovely photo’s…we suggest you look into…

 

Jalbum – With this fun and free software, you will have many different themes and designs to choose from to display your own photo lovin’ website (these are called skins).  Jalbum boasts free software, free hosting and a friendly community.  So if you don’t feel like starting from scratch, you should dive in and give them a try.

 

Now, some helpful links for those that want a more personal approach for their website…the brave builders with their own design in mind.

 

We’ll start off this venture with HTML and CSS help:

 

Having trouble keeping your code clean…does it look unkept and messy?  Well, there is a great article called 12 Principles for Keeping Your Code Clean by Chris Coyier for cleaning up that mess!  This article provides screen shots of how to clean it up and some before and after shots of what looks clean.

 

I know what your thinking, yes I want clean code, but how can I streamline this never ending process!  You can stop pulling out your hair now, because Megan McDermott has created a wonderful article on 21 Ways to Streamline Your CSS.  Or if you would like a little more information about streamlining and keeping your code clean, there is also this nifty little article by Jacob Gube: Resetting Your Styles with CSS Reset.  So now that you have learned how to keep the code clean, you can breeze through the process.  What more could you ask for???

 

How about when you run into problems and you just don’t know how to fix them or even how to avoid them?  Slamming your keyboard and cursing at your monitor is just not fixing the problem, huh? Well maybe you should look into this blog post – Using CCS to Fix Anything: 20+ Common Bugs and Fixes.  This is only the first part of a series, so if your problem isn’t on there…it could be in the future.

 

Finally, you’re probably wondering what could make life a little easier…how about some cheat sheets!  Here is a comprehensive list of cheat sheets ready to print Cheat Sheets for Front-end Web Developers.  Don’t spend grueling hours trying to remember the code when you can just look it up on your cheat sheet.

 

 

 

Now that you have the coding in check, what about the Design of your website?

 

 

Are those creative juices letting you down?  Do you have too many ideas to narrow them down?  Or is it just taking your forever to accomplish your design?

 

If it’s taking you forever to accomplish your design, what you need to know are the 48+ Greatest Adobe Photoshop Keyboard Shortcuts provided by Dainis Graveris.  So stop all the mousing around and go faster with your keyboard!

 

Still wondering how to get things done in Photoshop?  Have an idea, but not sure how to apply it?  Well, what you need are some tutorials and Dainis Graveris is helping in that area too with 45 Photoshop Tutorial Sites.  Learning Photoshop doesn’t require a 4 year college degree when you can learn from others tutorials….so save yourself those college years.

 

Looking for some structure?  Not sure how to make your design strategy?  Look no further as Kathy McShea has an intriguing post Web Design Strategy Step-by-Step.  This post will give you the questions to ask yourself on how and what you want out of your design.  It will help you get organized and provide a structure for your website.

 

Looking for a dark website design but unsure how dark?  Need some inspiration to see what others dark websites look like?  We all need inspiration and Jacob Gube has provided and excellent blog post to help you see what dark can do: 50 Beautifully Dark Web Designs.  So check it out and watch how a dark background on your website can make your colors pop!

 

 

Wanting to check your websites usability without is costing you your first born child?

 

Checking your sites usability can be an expensive task, so let’s look into some cheaper options:

 

To help your users navigate your website without expensive testing, there is 10 Usability Tips for Web Designers.  This blog post helps you remember important components that should be added into your website for your visitors.

 

Wondering about your interface and how easy it is for your visitors?  Where should I put my buttons, how should I space me text, and what colors should I use?  Well, all these questions and much more are answered in 10 Useful Techniques to Improve Your User Interface Designs. 

 

 

Now you may be wondering about your hyperlinks and how to make them stand out from the rest of the information on your website.  David Hamills blog post Let your hyperlinks shine not only tells you why to have hyperlinks, but also how to make them get noticed on your website.

 

Wondering why people are ditching your site once they are on it?  Don’t understand what is wrong?  Then you should probably read 14 free tools that reveal why people abandon your website.  These tools will help you realize where you have gone wrong and why people are leaving.  Having a better understanding of why people are leaving your website will help you get a better understanding on how to make them stay!

 

 

Don’t worry, we’re not going to leave you hanging here…let’s get some finishing touches on that website of yours!

 

Times New Roman just not your style?  Looking for something a little more eye catching or wild and crazy?  You might want to check out 40+ Excellent Freefonts For Professional Design to feed your need for exciting font.

 

Another question that might be looming in your head is what about the color? What colors should I use and how will they affect my visitors?  Good question and Colourlovers is here to help you. They even provide color trends!  But if you’re looking for something a little more color basic, you should take a peak at this Colorchart.

 

In conclusion, we hope you find all this information helpful – so now it’s time to get to work!

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Let’s meet up.  Here is a link to the upcoming conference in San Jose on User Generated Content.  And Cutcaster will be there.  Or John will be there now that I am so close after my move to SF ;-)

I will be speaking on two panels which both take place Monday Feb. 9th. The first panel is on Making Money with Other People’s Photos and the second panel is titled Matching Photos to Buyers – Search Dilemmas in the UGC Photo Business.  I couldn’t be more excited.  On the second panel, I get to speak and meet with James West, the CEO of Alamy and Kelley Thompson, COO of iStockphoto.

If you are going to be at the event or planning to go you can use this discount code to get 15% off the tickets.  I am not sure the cost but they are on the UGCX site.  Here is the code for 15% off the full conference rate: SPKRUXJGN.

Please let me know if you want to grab a coffee or a beer during the week.  I am now out in SF so just a short drive to San Jose.

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