The Importance of Public Lightboxes, How to Promote Them and How to Make Them….

We have recently been noticing an increasing click through rate on our existing Public Lightboxes here at Cutcaster. This also shows us that buyers are going directly to the Lightboxes area to do their searching. So how can you help them.

A lightbox refers to a folder used on stock photography websites that allows a user to organize digital photos. Photos can be assigned to a public Lightbox by subject, for later convenience, or used to compile unrelated photos for a specific project layout. Lightboxes also allow graphic designers to show clients options for a project in one simple uncluttered folder.

At Cutcaster, you can make Lightboxes with from your own work or you can take a variety of contributor’s work and make a mixed Lightbox. We suggest using as many different contributors’ photos as well as your own in the Lightboxes you create. It is all about creating the best and most diverse Lightboxes from a wide array of contributor’s work.

Lightboxes are a way to showcase, share and promote your work and the work of others. This makes is easier for a buyers to find what they are looking for right away, by simply clicking on a Lightboxes that specifies what they are searching for.

Lightboxes can be emailed to a friend or colleague who may be searching for something specific. To e-mail a Lightboxes you simply go into your Lightboxes and choose the little envelope next to the Lightboxes you would like to send to a friend.

Now, I know what your thinking….how the heck to do I make one. So without further delay… is the ‘How To’ on creating Lightboxes at Cutcaster:

First log into your account. In the upper right-hand corner of your screen you will see “My Lightboxes” – click on that.

Now, simply click on ‘Create New Lightboxes’ – this should be about mid-screen for you to click on.

This brings you to the Create New Lightbox section. Here you want to name your Lightbox, being as specific as you can such as: “Music – Piano’s” or “Woman – Smiling.” Seasonal or holiday Lightboxes are great too! You just fill in the information ‘Lightbox Name’, ‘Description’ and ‘Keywords’. Please be sure to use only relevant keywords and no spamming your Lightboxes! Then you just click ‘Submit’. Buyers will search for Lightboxes using keywords so they have to be accurate.

Once you click on the submit button, you now need to make the Lightbox ‘Public’. To do this, click on your ‘Lightboxes’ tab and choose which Lightbox you would like to make public by clicking on the pencil icon under manage. Then under ‘Sharing:’ – choose Public.

Now all that is left is to put some pictures relevant to topic or concept into the Lightbox. You can do this by choosing your own pictures from your portfolio or you can do a keyword search and add several different contributors’ photos, as well as your own, by simply clicking on the folder with a plus sign under the photo. Clicking on the folder with a plus sign with give you a pop-up that will allow you to choose to add it to an existing Lightbox or a new Lightbox.

Let us know what you think and looking forward to seeing your Lightboxes. If you have one that you are particularly proud of let us know and we will link to it from the homepage.

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