Ideas for new shoots- What buyers are looking for

More and more we are hearing that graphic designers, advertisers and publishers are seeing the same images on every single site and they feel they have seen every image out there. We need to shake it up a bit.

There are a lot of categories that are not well represented in RF and need to be photographed in a non-cheesy, non-stocky way. I hear it all the time. Buyers really want pictures of real life situations that are candid, non-posed imagery that depicts its subjects behaving naturally. Authenticity is key. Here are some topics from the Photoshelter buyer research that can help you determine what you want to shoot. Post any ideas or other suggestions you have below.

The Photoshelter buyers survey found that there were major categories in which the “availability/quality/diversity (usefulness) of images typically found” was “poor to average”. The following categories were pinpointed as the top 10 weakest:

1. Healthcare. 88%
2. Multicultural/Diversity. 86%
3. Seniors. 86%
4. Technology & Products. 85%
5. Interior D├ęcor. 84%
6. Eco-Friendly. 81%
7. Business Situations & Settings. 72%
8. Celebrity. 72%
9. Sports/Activities. 71%
10. Children/Young Adults. 72%

The key will be to take original and interesting new shots that look authentic. If you can do that you will have a winner.

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7 thoughts on “Ideas for new shoots- What buyers are looking for

  1. Anonymous

    Thanks for those lists John. I have found that when we do those kind of shots they are often not accepted as the backgrounds are not always UNCLUTTERED in real life. SO, these are more of a challenge for us to take, but we can keep trying to simplify the REAL LIFE situations.

  2. Rowan

    I agree,
    I often pass by the kind of shots that they might want because the backgrounds would not get accepted. They have to choose between natural/real life or posed/planned.

  3. riffmax

    John, I’m unclear as to the meaning of the numbers – i.e. 72%, 81%, 84%, etc. What does that represent?

  4. John Griffin

    those are the percentage of respondents that said they had a poor experience trying to find images in those categories. “”availability/quality/diversity (usefulness) of images typically found” was “poor to average”. The following categories were pinpointed as the top 10 weakest:”

    So 88% of people who responded in the survey said they thought that the availability/quality/diversity (usefulness) of images that they found were poor in the Healthcare area.

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