If you haven’t heard about it yet, this Techcrunch article does a great write-up of the animation site aniBoom. aniBoom is really an online animation studio that allows users to create content, then gives them a place to showcase it (there are competitions, etc), pool resources, and most importantly, receive access to a global distribution platform. It’s what CEO Uri Shinar calls a “digital pipeline that bridges the gap between the need for cost-effective development and production.” And it seems to be working.

The most interesting part of the article though (and its main focus), are that merchandising is where the bulk of the money is really generated (just see Crazy Frog). Content in and of itself is not king…it’s like Yoghurt says in Spaceballs: “Merchandising, merchandising, where the real money from the movie is made.” It seems that Veer understands this, and all the rest of the online digital content space should definitely take note.

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Got a compelling piece of footage or image that you don’t have a model or property release for? One way you can still license this to others is to blur out recognizable faces, trademarks or anything else that could be a copyright violation. Metacafe put out a simple and clear video on creating a blur in Final Cut Pro.

Creating A Blur In Final Cut ProFunny video clips are a click away

Angela Grant, over at News Videographer, pointed the video out to me, which I am happy to share with all our users. Angela has a great blog if you haven’t checked it out. News Videographer is meant to be a useful service for journalists who produce online news video.

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clavahead.com
Originally uploaded by solanaher

Just some fun on a Friday. Here is a cool peice of street art by Clavahead. It was created and shot down in Miami Beach.

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Charles Mauzy, who was just appointed CEO of Digital Railroad in November after Evan Nisselson stepped down, announced today that the online photography service is restructuring and will be cutting back on its staff. The number of cuts has not been reported but blogger John Harrington has speculated that Digital Railroad would cut as many as 22 jobs, or roughly half its staff. Mark Ippolito, who I met at this years Picturehouse, and Tom Tinervin, who I saw speak at the Apple store in Soho, will remain in their respective roles.

This is a definite shift in their business strategy most likely to focus more on the marketplace model, which we also believe at Cutcaster was the way to go, or they are running out of money and hanging on. What was the amount of their last round of investment?

Mauzy says, “The friends and colleagues we say farewell to today have laid the foundation for our mutual success,” and notes, “Our investors have tremendous confidence in our leadership team, our strategy and have renewed their financial support with additional investments in capital this month.”

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Cutcaster is a dynamic marketplace to license digital video or photos. Cutcaster offers royalty free images, stock photos, stock footage and stock photography for advertising, publishing or web design. The platform helps people who have taken a really good photo or captured some amazing video footage to monetize their content through licensing it to someone working in advertising, publishing, film-making and graphic design. Most people wouldn’t know how to price their content when approached by an interested buyer and even the most experienced ones have always let the agency dictate the price. In order to help these people determine the price they could charge for a royalty free license, the site has an algorithm that helps find the correct and highest market price based on a number of important variables or if the creator is an old pro, they have the option to set their prices as high as they want based on past experience selling content.

The twist Cutcaster has introduced to licensing is buyers can now license content on demand or they can bid for it by submitting a price to the seller seamlessly over the site, which the seller can accept, decline or resubmit a new offer back to the buyer. In addition, if a publisher from a magazine came to you, they could also bid on extended rights for content like exclusivity in certain markets or over certain periods of time. This bidding platform helps buyers find content within their budget, provides incentives for them to license content at Cutcaster because they can create better deals for themselves than they would find at other sites and highlights for sellers where the demand is at different pricing levels and how to price their content so they don’t lose sales because their content isn’t priced correctly.

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Our friend, Mike Kahn, has launched his Green Stock Media photo site and we are really impressed not only by the site but also the issues he is tackling. Mike has been busily working away on this while also maintaining his day job for EcoIQ, a company promoting sustainability via a speakers bureau, EcoSpeakers.com, and a stock video footage agency, EcoFootage.com. We met Mike originally from EcoFootage. Mike’s site is really unique because it combines great photography with excellent coverage of a wide array of environmental and sustainability issues. According to his website and from speaking with Mike, “the current emphasis is on selling high-resolution Rights Managed photographs. Some images will be sold Royalty Free.”

We wish him the best of luck and look forward to helping out in any way we can. We think he is really hitting on an issue that will garner a lot of attention from publishers around the world.

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Here are some things that people are willing to pay you for shooting video or photos of. Some of them require a bit of work on your part to set up but can serve as ideas for creating content or finding new customers.

1. Corporate Meetings or Corporate Execs
Stay close to the deal-makers and you could be the last one smiling. They often want to document the results before they sign the deals. Same goes for Corporate Executives. Shooting powerful people is a unique form of portraiture that brings a special challenge and a special rate too. Find the big fish and you can get a big payday.

2. Dating Site Portraits
Online dating has created a new demand for eye-catching profile photos — and a new market for your portrait skills.

3. Wannabe Models/Actors
There’s no shortage of young women (and men) chomping at the bit to break into Hollywood or the Paris catwalks. They all need professional headshots. What they put in their portfolio, you can put in yours and add a little jingle to your jeans pocket.

4. News
Who said you had to work for CNN to get paid. You don’t have to be a staff reporter to get your picture in the press. Many outlets these days use stringers and accept freelance shots. See what they need, then hit the streets.

5. Annual Reports
Did you know that Annual reports are one of the biggest markets for photography agencies? The bosses of the companies behind them can be a huge market for you too. See the first example.

6. Celebrities
There’s always a market for a photo of a star, especially if they’re doing something they shouldn’t like Brit Spears. But you can elbow your way to the front of the red carpets to get that great shot and the papers, magazines, blogs or online publications will buy it.

7. Wedding Events
The “bread and butter” of any professional photography business and a go to for a quick fix ;-) . Rates are decent, demand is constant and you get all the free food you can handle.

8. High School Yearbook Photos
Hundreds of people crammed in one space all waiting for you take their pictures… and often paying in advance. What can be better than that?

9. Children
Children grow up fast so parents want those youthful moments frozen before they’re gone forever. The market is enormous and the marketing is easy. Just get your ads around playgrounds and day-care centers.

10. Facebook Portraits
Facebook has millions of members, many of whom use the site for business as well as pleasure. Add on LinkedIn, MySpace and everyone else, and you’ve got a huge potential market of people who want to be seen and look good online. I think I need this ;-)

11. Publicity Events
Grand openings, charity giveaways, competitions and every other kind of publicity event is useless if a photographer isn’t there to record it. Talk to a PR firm.

12. eBay Items
Of course, you don’t have to get friendly with Sotheby’s to shoot for auctions. Everyone’s on eBay and many of them lack the pictures that bring the sales. Now, there’s a market for photographers.

13. Award Ceremonies
Sure, it would be nice to be official photographer to the Oscars, but there are plenty of industry awards given each year. They pay too.

14. Conferences
Conferences are as much about networking as listening to speeches. What better way to remember who was there — and what they look like — than have a photographer on hand? Make a pitch.

15. Fundraisers
If someone’s paying a lot of money to attend a fundraiser, the organizers should be willing to pay you a little to give the donors a momento. Call a charity and work for a profit.

This list has been condensed and reworked from a list over at Photopreneur.

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